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With the conclusion of occasion primaries and the emergence of presidential candidates, the race to succeed President Muhammadu Buhari on the Aso Rock Villa come 2023 is getting heated up. Candidates, particularly, these vying for the primary place within the nation have continued to latch onto social media to succeed in out to thousands and thousands of potential voters.
Whereas it’s believed that elections should not received or misplaced based mostly on social media sentiments, there is no such thing as a doubt that the variety of followership a candidate instructions on such platforms mirrors the recognition of such candidate, no less than, on social media.
Nairametrics appears on the followership of among the high Presidential candidates which embody Atiku Abubakar of the Peoples Democratic Social gathering (PDP), Bola Tinubu of the All Progressive Congress (APC), Peter Obi of the Labour Social gathering (LP), Rabiu Kwankwaso of the New Nigeria Peoples Social gathering (NNPP), and Yele Sowore of Africa Motion Congress (AAC). Primarily based on the three main social media platforms, Twitter, Fb, and Instagram, here’s what we discovered:
The microblogging web site is kind of fashionable amongst younger Nigerians. Whereas there is no such thing as a correct determine for the variety of Nigerians on the platform but—till Twitter releases an official determine—it may be safely mentioned that there are thousands and thousands of Nigerians on Twitter.
A vibrant house for political and financial discussions, politicians everywhere in the world acknowledge the facility of Twitter and have continued to leverage it for political success.
Till October 2020 when discussions on Twitter metamorphosed into bodily demonstrations that nearly put the nation into complete chaos, many had handed tweets on the Twitter NG house as mere rants that has no bodily impact. In the present day, the federal government is aware of higher, likewise the politicians who’ve been unveiling their manifesto to the Twitter group.
Who among the many high 5 presidential candidates has essentially the most followers on Twitter?
Atiku Abubakar(4.2 million Twitter followers)
Bola Tinubu (1.1 million followers)
Peter Obi (1.1 million followers)
Yele Sowore (728, 800 followers)
Rabiu Kwankwaso (172,200 followers)
In line with Statista, as of March 2022, there have been over 36 million Fb customers in Nigeria, accounting for 16.5% of the inhabitants. Total, 33.2% of customers had been aged between 25 and 34 years, making this age group the biggest consumer base within the nation, {followed} by these aged 18 to 24 years. Simply 4.5% of customers had been aged between 13 to 17 years.
Fb as a social media platform is used primarily for connecting household, associates, and acquaintances. Simply as companies are utilizing the platform to succeed in potential clients, so are politicians. That is how the highest 5 Presidential candidates fared by way of Fb followership:
Atiku Abubakar (1 million followers)
Bola Tinubu (109, 324 followers)
Yele Sowore (363,974)
Sadly, Peter Obi and Rabiu Kwankwaso have many Fb accounts opened of their names, none of which might be verified as belonging to them.
Although not a lot of a platform the place politics is mentioned as it’s primarily for leisure, the politicians are leaving nothing to probability, therefore, they’ve additionally registered their presence on Instagram. The 5 candidates in focus all have Instagram accounts and have been energetic on the platform. Listed below are their stats:
Atiku Abubakar (419,000 followers)
Bola Tinubu (68,400 followers)
Peter Obi (32,100 followers)
Yele Sowore (190,000 followers)
Rabiu Kwankwaso (17,200 followers)
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