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by BLACK ENTERPRISE Editors
November 6, 2023
She says the thought was born from the experiences of girls of colour, evolving ahead to usher in a brand new era of magnificence.
Woman Joi, a radio character, a tv host, and a mother of three kids from North Charleston, South Carolina, can be the founder and CEO of POJE Cosmetics, a Black-owned, vegan-friendly cosmetics line. She says the thought was born from the experiences of girls of colour, evolving ahead to usher in a brand new era of magnificence.
Woman Joi has by no means shied away from her love of cosmetics, as she is a former make-up artist. Being on stage and below vivid lights for over 30 years, she has seen her justifiable share of not-so-great make-up and make-up instruments. So she began POJE (pronounced Po-Jay) Cosmetics to push the status beauty trade far past its present attain.
Understanding the discomfort of not having the ability to discover cosmetics that might give a flawless search for girls of colour on and off stage, Woman Joi determined to re-imagine cosmetics for girls of colour. Extending a nod to the history-making manufacturers of the previous, her aim is to assist girls of colour of all ages renew their pleasure in high-end make-up once more.
Providing a vibrant assortment of upscale cosmetics, equipment, and brushes, her model offers girls the instruments and shades they should obtain refined and daring appears alike. Initially beginning the corporate — which relies in North Charleston, South Carolina — with an modern line of make-up brushes, Woman Joi has expanded POJE’s choices in line with the preliminary imaginative and prescient she established almost 13 years in the past.
What makes her model particularly distinctive is its dedication to unparalleled high quality.
Along with incomes numerous certifications and memberships reminiscent of Lady Minority Owned Certification, Amazon Black Enterprise Accelerator Licensed, Sunoco Cohort Licensed, MBE Licensed, and the Nationwide Minority Provider Improvement Council.
Having these certifications will additional improve the model’s help of main world considerations (e.g., sustainability, and many others.) in addition to being a vegan-friendly, paraben-free, and BUNNY APPROVED model, POJE Cosmetics is devoted to utilizing top-tier substances and supplies. Serving as an elite cosmetics model for girls of colour, the corporate is the primary to launch in a long time. Woman Joi’s imaginative and prescient is: “Allow us to make it easier to present the world your colour!”
For extra particulars and/or to help the model, go to its official web site at POJECosmetics.com
Additionally, be sure you comply with her model on Fb, Instagram, and TikTok.
This information was first reported by blackbusiness.com
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