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Daniel Cheng
Founder and CEO
Metric Design Studio
China
Early this 12 months, Daniel Cheng needed to take the robust determination of creating cutbacks and letting go of half of Metric Design Studio’s (MDS) employees. Regardless of mainland China opening up in January 2023, the company’s enterprise took an enormous hit, with two of its greatest purchasers not renewing their contracts as a consequence of price range constraints. These accounts made up over 40% of MDS’s annual income.
Having nearly single-handedly constructed an award-winning inventive advertising and marketing company in one of many world’s most superior and aggressive digital markets, Cheng is conversant with altering realities. Rising from the challenges confronted by the pandemic’s aftermath, he wanted to adapt quick and did so by pivoting the enterprise concentrate on a profitable area of interest that was hit arduous through the pandemic however was one of many solely industries seeing speedy development post-pandemic—hospitality and tourism. In doing so, Cheng not solely managed to recoup and develop MDS’s income by 24% from 2022 to 2023 (YTD) however was additionally capable of rehire all of the misplaced headcount. He even made a strategic rent of MDS’s normal supervisor—Raymond Liu, a seasoned promoting veteran in Shanghai.
From what began as wanting like its first unfavourable 12 months, 2023 is proving to be MDS’s most profitable 12 months ever. Below Cheng’s management, the company has gone from being a boutique outfit to an 18-person company and has not too long ago opened a satellite tv for pc workplace in Singapore. Earlier this 12 months, MDS bought the social CRM KAWO to assist its spectacular consumer roster of over 40 lively purchasers, together with Jane Avenue Capital, Shangri-La Accommodations, Kaspersky, Lamborghini Accommodations, The Capella, Bayer, Polymaker, and Goodnotes.
Past his entrepreneurial endeavours, Cheng has run free resume workshops since 2020, guiding quite a few graduates towards profitable careers. He has mentored over 70 younger professionals in his profession and enforces a strict no-overtime coverage, a rarity within the business and one of many important causes that draws younger expertise to MDS.
A real inventive at coronary heart, Cheng has additionally co-produced two feature-length movies and a TV sequence—a criminal offense drama about his household’s distinctive historical past in Hong Kong.
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