63% of Christmas customers ‘plan to spend as a lot this yr as they did in 2021’

Practically two-thirds of Christmas customers plan to spend as a lot this festive season as they did final yr, regardless of cost-of-living pressures on family budgets, a survey has discovered.

Some 63% of UK households mentioned their price range on food and drinks (at house or eating out), items and journey would be the similar as 2021’s price range, based on shopper and retail data providers firm NielsenIQ.

Practically three in 10 (27%) anticipate spending much less cash on these classes this yr and 10% of the consumers plan to spend extra this Christmas.

The anticipated expenditure this Christmas is equal or lower than final yr. 27% wish to spend much less cash on these classes this yr and 10% of the consumers point out they are going to improve their price range for Christmas.

Greater than half (54%) of the 1,000 folks surveyed in September indicated that emotional elements of the Christmas holidays, akin to celebrating with household and buddies, are essential.

Alwyn Venter, senior industrial enterprise companion at NielsenIQ mentioned: “In our Christmas examine, we’ve seen how a lot emotional worth the vacation has for shoppers within the UK.

“The bulk don’t need to quit the same old traditions and spoil themselves and their family members with items and good meals.

“On the similar time, the price range for the festive season has remained the identical and even decreased for most individuals.

“Customers are conscious of how vital it’s, subsequently, to benefit from their price range, for instance by purchasing early and benefiting from particular presents.”

Cheese, bread and chocolate have been the highest three meals classes persons are planning to spend on this Christmas, the survey discovered.

Regardless of searching for promotions and reductions, many individuals mentioned they’re additionally searching for premium merchandise, with 37% planning to purchase premium cheese, contemporary meat and chocolate.