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The Uganda Tourism Board (UTB) has began a four-day media coaching workshop being held on the Cephas Lodge in Kabale District, to encourage journalists to turn into tourism and surroundings conservation defenders.
The workshop that can formally be closed on Thursday is geared toward coaching journalists on tourism and surroundings conservation reporting in addition to capability constructing.
Greater than 40 journalists and tourism practitioners have gathered to take part within the displays on a spread of tourism experiences and the way drawing folks in to tales key to advertise tourism
The important thing observe presenter and the tourism guide Dr John Baptist Imokola stated there is a want for journalists and the media to alter the narrative of doing tales which can be solely associated to politics, leisure amongst others but additionally give attention to tourism and conservation like tourism reporting with a purpose to sustainably promote tourism in Uganda.
“Let’s invite vacationers, give them area, encourage them and promote Uganda as a tourism vacation spot. The media has an enormous position to play in surroundings sustainability which is why they’ve to teach vacationers on learn how to discover our nation responsibly in order that we are able to go away one thing for the era to return,” Dr Imokola stated.
Throughout the course of the coaching, journalists will tour in numerous tourism vacation spot areas round Kabale District.
Gessa Simplicious, senior public relations officer (UTB), additionally stated that Uganda has a range of pure sights that the media might help market.
Gessa stated the same media trainings can be to held in different areas after Kabale till the set objectives are achieved.
Presently, the tourism trade is steadily rising with vacationer numbers estimated to have reached 1.5 million per 12 months, contributing 7.7% to GDP.
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