SWPL: Managing director Fiona McIntyre on attempting to beat final season’s record-breaking marketing campaign | Soccer Information

SWPL managing director Fiona McIntyre is set to construct on final season’s document marketing campaign however is aware of “the second album is all the time the toughest”.

The previous Scottish FA head of ladies’s soccer was named because the league’s first managing director final yr, seeing it as a possibility to attempt to radically remodel the ladies’s sport in Scotland.

The primary season noticed an exhilarating finale the place Glasgow Metropolis, Celtic and Rangers all went into the final day with an opportunity of turning into champions earlier than Metropolis secured the title with a dramatic late aim.

Forward of the brand new season, McIntyre spoke to Sky Sports activities Information in regards to the dedication to continue to grow the sport in Scotland.

“A couple of individuals have mentioned to me the second album is all the time the toughest and that is just about what it seems like,” she mentioned.

“The data we introduced final yr, quite a lot of firsts and that is the problem for us going ahead.

“How can we get extra individuals into grounds, extra video games on tv and ensure that everybody’s speaking in regards to the SWPL?”

Greater than 100,000 followers attended girls’s video games in Scotland final season whereas the home document attendance for a single sport was additionally damaged on three events.

Simply over 8,000 watched Hibernian host Hearts within the Edinburgh derby earlier than Celtic Park hosted 9,553 followers for Celtic vs Glasgow Metropolis.

Celtic broke the document once more on the ultimate day of the season, with 15,822 turning out to observe their 2-0 win over Hearts.

There have been additionally document membership attendances for Hearts and Rangers whereas Montrose recorded the very best SWPL 2 attendance of the season for his or her trophy presentation at Hyperlinks Park.

“We hope we get a equally aggressive competitors league this yr. That is what we’re right here to do, to attempt and ensure we ship the most effective competitions that we are able to,” McIntyre added.

“We wish to inform the tales in regards to the gamers and the individuals behind the gamers and the coaches, that is an enormous half for us.

“Ensuring that folks aren’t simply speaking in regards to the SWPL at a cup last or on the ultimate day of the season, ensuring that we’re actually seen all through the season and that everybody’s speaking about us.”

The opening weekend video games

Here is the primary spherical of fixtures for the 2023/24 ScottishPower Ladies’s Premier League season (All fixtures topic to vary):

Aberdeen vs Motherwell

Dundee United vs Partick Thistle

Glasgow Metropolis vs Hibernian

Hamilton Academical vs Hearts

Montrose vs Celtic

Spartans vs Rangers

Here is the primary spherical of fixtures for the 2023/24 ScottishPower Ladies’s Premier League 2 season (All fixtures topic to vary):

Boroughmuir Thistle vs Glasgow Ladies

Gartcairn vs Queen’s Park

Livingston vs Kilmarnock

St Johnstone vs Stirling College

Key dates for the 2023/24 SWPL season

Begin date – August 13
Winter break – December 18 to January 13
First post-split fixtures – March 17, 2024
Remaining spherical of matches – Could 19, 2024
Play-off finals – Could 23/24, 2024
Sky Sports activities Cup last – March 23 or 24, 2024

Scottish Premiership and SWPL on Sky Sports activities

Sky Sports activities – Subsequent season as much as 48 cinch Premiership video games will likely be accessible throughout Sky Sports activities’ flagship channels, together with Sky Sports activities Soccer and Sky Sports activities Essential Occasion, plus no less than 5 SWPL matches. From 2024/25, as much as 60 cinch Premiership will likely be stay on Sky Sports activities, along with the SWPL.

Sky Sports activities Information – Working 24 hours a day, seven days per week, Scottish soccer followers can take pleasure in Sky Sports activities Information’ (channel 409) rolling editorial protection of the cinch Premiership and SWPL all through the season.

Sky Sports activities Digital – Observe all the newest from Scottish soccer throughout SkySports.com and app, together with unique options and interviews, plus devoted stay weblog protection, in-game clips from matches stay on Sky Sports activities and free highlights.

Sky Sports activities Social – Alongside protection and visibility for the league throughout all Sky Sports activities’ fundamental social media channels, the bespoke Twitter channel @ScotlandSky will proceed to be the house of all Scottish soccer content material on Sky Sports activities.

Highlights present – Tune in for a devoted round-up from the cinch Premiership each week on Sky Sports activities Soccer.

To obtain the Sky Sports activities app click on right here, to go to Sky Sports activities web site click on right here.

Sky Sports activities is the house of home soccer within the UK and Eire, with greater than 400 video games per season throughout the Scottish Premiership, Scottish Ladies’s Premier League, Premier League, WSL, and EFL.