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Famend for its dedication to cutting-edge expertise and innovation, Emirates has launched a brand new technique known as ‘One Machine’ leveraging Apple merchandise, whereby all 20,000 Emirates Cabin Crew obtain iPhone 13 or iPad Air configured with {custom} Emirates apps to enhance and streamline passenger service onboard, in addition to enhancing the general crew expertise.
Emirates has already invested greater than AED 32 million into the initiative and commenced giving out Apple units one 12 months in the past. In the present day, greater than 7,000 Emirates crew members use iPhone throughout 450 each day flights within the international community. Within the coming months, an extra 5,000 cabin crew will obtain iPhone and iPad that includes new apps and options that construct on the profitable deployment.
Emirates in-house Service Supply and IT groups performed an intensive consumer analysis marketing campaign with cabin crew earlier than designing and constructing a variety of native, custom-built apps to revamp the consumer expertise for cabin crew and to make sure passengers obtain the world class service expertise anticipated from Emirates. Suggestions up to now exhibits that Apple merchandise are empowering cabin crew to really feel higher ready at work and enabling them to supply extremely personalised service to passengers.
Customized-built functions embrace an app to enhance the inflight meal order-taking course of in Enterprise Class, guaranteeing swift and exact service and permitting cabin crew to see every passenger’s profile and Skywards standing. One other app ensures cabin crew can entry up-to-the-minute roster and flight info, view seat adjustments and upgrades, and an summary of which cabin crew are onboard. By offering a 360-degree view of passengers, Emirates cabin crew can entry essential real-time info and are geared up with the instruments they should carry out at their greatest, personalising every buyer’s expertise to an unprecedented diploma, even offering info equivalent to eating and drinks preferences and onboard loungewear sizes – if used on prior flights.
The One Machine initiative additionally enhances cabin crew efficiency and security requirements by guaranteeing they’ll entry 24/7 help globally, together with a group of specifically skilled consultants at Emirates Dubai hub, in addition to by way of Apple Help. Enhancing security onboard, cabin crew can verify official processes at any time, by way of remotely up to date operational manuals and use One Machine as a platform for steady training by micro-learning. Emirates Cabin Crew are permitted to make use of the iPhone for private use and their non-public information is protected.
Apple merchandise help the demanding working setting of Emirates cabin crew with many functionalities together with quick charging, an prolonged battery life, light-weight design, and premium construct high quality. Moreover, Apple’s trade main safety protects buyer and cabin crew info, defending each the visitor and worker’s privateness by leveraging the safety constructed into the machine, authenticating consumer identification with safe Face ID, and eradicating the flight info as soon as the journey is accomplished.
The rollout of One Machine has been supported by an in-person expertise zone at Emirates Headquarters in Dubai, a 24/7 one-stop-shop for cabin crew to question {hardware} and working software program points, entry Emirates utility help, fulfil their machine accent wants and extra.
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