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Justine Leong
Basic supervisor
WhiteGrey Sydney
Australia
Justine Leong boasts a dynamic skilled background that spans from manufacturing administration at BBC to main the account for Qatar Airways at Gray Singapore. Leong’s intrepid leap into the company world began with Gray Singapore, the place she demonstrated her assertiveness, robust work ethic and inventive prowess. This led to her ongoing decade-long profession with the Gray Group, assuming her present function as basic supervisor of WhiteGrey, the group’s Australian arm, since 2014.
Previously 12 months, Leong has applied the WhiteGrey pitch method that led to eight new shoppers, together with Chery, Newcastle Airport, Varian, Amaysim, Pringles, Gloria Denims, Quest, and Blooms the Chemist. Her remit presently covers 90% of WhiteGrey enterprise, attributing to 14% of the company’s natural progress in FY22.
As well as, she has set an onboarding technique and applied a brand new workforce construction involving 15 new hires throughout account administration, artistic, technique and operations as a part of a five-year marketing strategy for the company’s largest consumer, Westfield.
Amongst her broad breadth of various shoppers, she manages Volvo, a decade-long relationship she had established throughout her first yr at WhiteGrey. Leong has contributed to quite a few accolades for the consumer, lapping awards reminiscent of WARC Inventive Innovation Grand Prix, Cannes Lions and London Design Museum, to call a couple of. It’s the company’s most awarded consumer in current historical past.
As a pacesetter, whether or not she is guiding enterprise conferences or agency-wide gatherings, Leong leads by motion, demonstrating unbelievable work ethic and setting the tone for the remainder of her groups.
A powerful advocate for working moms, Leong nurtures expertise inside the firm and works carefully with the HR groups to ship a sturdy studying and growth (L&D) plan throughout the company. This has delivered 531 hours of L&D alternatives within the first half of 2023 alone, together with skilled growth applications, prestigious publications and establishments, together with WPP Academy, The Economist, CISL, Imposter Syndrome Coaching, and extra.
This yr, seven ladies from her account administration workforce had been shortlisted for the B&T Ladies in Media Awards 2023, 4 had been finalists. A transparent testomony to the nurturing work tradition can also be mirrored in a 95.5% retention price up to now.
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