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Media organisations and journalists in Africa have been suggested to embrace high quality journalism to excel editorially and financially.
The managing editor of PREMIUM TIMES newspaper, Idris Akinbajo, and different panellists gave the cost on Tuesday in Abuja whereas talking on the subject of “Digital tech, media apply and sustainability points in African newsrooms” within the ongoing Media and Improvement Convention 2023 organised by the Centre for Journalism Innovation and Improvement (CJID).
Different panelists embody Dipo Oladehinde, an Assistant Editor at BusinessDay newspaper, Ben Whitelow, a senior marketing consultant, Monetary Instances Methods and Eche Uji, supervisor of advisory – technique at PWC. The panel was moderated by Akintunde Babatunde, the Director of Programmes on the CJID.
The panellists unanimously agreed that with out high quality journalism, newsrooms and journalists within the continent will proceed to face challenges.
Mr Whitelow spoke on the necessity for media organisations and journalists to ask the proper questions in regards to the wants of their audiences.
“What do they require from me as a journalist? What challenges do they encounter every day? What day-to-day points do they face? How can I present data that may positively influence their lives and provide help in new and significant methods?” Mr Whitelow, who joined just about, mentioned.
Mr Akinbajo referred to as on journalists to ask themselves what kind of journalism they wish to apply earlier than going forward to construct their capacities.
“Journalism could be worthwhile. They’re journalists who’ve spent two to a few years in journalism however have gained native and worldwide awards as a result of high quality of journalism they apply they usually’re incomes reputable cash,” the PREMIUM TIMES managing editor mentioned.
He defined that media organisations can solely retain present readers and make new ones by creating a distinct segment for themselves. “Like I mentioned, you possibly can’t promote he mentioned, she mentioned journalism and anticipate individuals to pay for it. It’s not attainable. You will need to do high quality journalism. It’s essential to enhance in your content material.”
Mr Akinbajo added that on account of its kind of journalism, PREMIUM TIMES learnt very early to not depend on advertisers however to supply for funds in different methods together with ebook publishing, occasions, and partnerships amongst others.
On his half, Mr Oladehinde of BusinessDay, mentioned journalists have to continually ask themselves what worth are they including to the media organisation they’re becoming a member of.
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“One other vital factor I wish to point out is curiosity; how curious you might be as a journalist. The reality is you possibly can solely write so far as the curiosity of your thoughts permits you, as writing clearly about every little thing round you.
“After which the flexibility to report it utilizing digital instruments like Idris (Mr Akinbajo) talked about. It’s essential as a result of journalism is altering. Issues have developed and individuals are doing a number of issues with infographics, individuals are doing a number of issues with explainers, individuals are doing a number of issues with merely fact-checking data all over the world,” he mentioned.
The maiden Media and Improvement Convention is tagged “Bridging Democracy, Improvement, Innovation, and Media Sustainability” and it goals to create a sturdy platform for related media specialists, donor companies, and policymakers to interact in a complete dialogue on the state of media and democracy in West Africa.
The 250 delegates attending the convention from inside and outdoors Nigeria embody journalists, media specialists, technologists, teachers, and policymakers.
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