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WPP will purchase Bower Home Digital, a advertising and marketing technology-services company situated in Australia. Based in 2017 by Bryan Dobson and Meg Quinn, Bower Home Digital will be part of Ogilvy’s community.
Phrases of the deal weren’t instantly disclosed.
The martech store employs roughly 80 individuals throughout Australia and Asia Pacific. Bower Home designs, builds and deploys digital experiences for shoppers together with Aesop, Bunnings, Bupa, Goal and Myer. It specialises in implementing Salesforce Advertising Cloud options.
In response to a media assertion, the acquisition is aligned with WPP’s M&A and development technique focussed on increasing the community’s digital expertise capabilities. Over the previous decade, WPP has change into a big Salesforce accomplice with over 7,000 practitioners throughout advertising and marketing, commerce, expertise, loyalty, analytics, service and gross sales clouds.
Rose Herceg, WPP president, Australia and New Zealand, stated corporations are searching for to work with built-in businesses and suppliers. “Bower Home Digital’s information in advertising and marketing know-how will additional strengthen our digital experience in Australia and New Zealand,” she added in a media assertion.
Andy Predominant, world chief government officer at Ogilvy famous that Bower Home Digital has delivered digital experiences for among the world’s most recognisable manufacturers. Ogilvy would develop Bower Home Digital’s capabilities on the “intersection of creativity, consultancy, manufacturing and operational companies” throughout its world community, he defined.
Bower Home’s co-founders Dobson and Quinn attributed the mixture of their company’s tech capabilities and Ogilvy’s inventive heft as a motive for signing this deal. “Fusing our digital advertising and marketing information with the inventive powers of Ogilvy will construct even larger and higher alternatives for our individuals and shoppers,” they contended.
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