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Havas has introduced the acquisition of Wilderness, a UK-based social media company.
Becoming a member of Havas Village London this month, Wilderness will improve current the social media providers supplied by Havas Play, a part of Havas Media Community.
Nick Wright, chief progress officer of Havas Media Community UK, might be accountable for the mixing of Wilderness into Havas, working intently with Havas Play UK president Rosie Holden.
Yannick Bolloré, chairman and international chief government of Havas, stated: “We’re delighted to welcome Wilderness to our Havas household. Wilderness is a forward-thinking enterprise that completely aligns with Havas’ distinctive positioning on the crossroads of leisure and promoting, serving to shoppers attain their prospects in progressive and significant methods.
“We’re excited to see how the addition of Wilderness will improve complementary specialisms supplied by Havas Play and others throughout Havas globally.”
Wilderness was based in 2025 by managing director Tom Jarvis.
It has labored as an in-house companion for international leisure manufacturers corresponding to Sony Photos, twentieth Century and Common Photos in addition to different sectors together with foods and drinks, FMCG, journey, style and know-how.
Present shoppers embody Disney+, BBC Studios, Ticketmaster, Now and mission work for Sky Cellular, Sykes Holidays, Heineken and Dolby.
“We’ve a long-term imaginative and prescient to turn into the main social media company for shoppers seeking to rework how they strategy social inside their organisation,” Jarvis stated.
“The size and alternative being a part of Havas affords us will enable us to understand that mission. I am unable to await us to get began!”
This deal is the most recent in a string of acquisitions for Havas.
In February, Havas acquired B2B advertising company Ledger Bennett, which it has merged with Havas Enterprise.
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