Stagwell rebrands Model New Galaxy as Meeting | Information

Stagwell has introduced the rebranding of Model New Galaxy (BNG) as Meeting. This transfer will develop Meeting’s world digital commerce and omnichannel media capabilities, strengthening its capability to ship complete model efficiency throughout the shopper journey. Model New Galaxy, which supplies scaled commerce and market options for over 150 world manufacturers and 500 e-retailers worldwide, was acquired by Stagwell in 2022.

The rebranding brings collectively greater than 400 digital commerce specialists from BNG into Meeting, now providing enhanced options for its shoppers, key amongst them Lindt, Ceer, Mashreq, Lenovo, Fossil Group, and Virgin Cell.

Key executives from BNG will be a part of Meeting’s world management group. Piotr Morkowski, former CEO of BNG, will now function Meeting’s world digital commerce CEO. Julia Dziurbiejko and Kacper Kłos will assume roles as world digital commerce COO and world head of digital commerce, respectively.

“Becoming a member of forces with Meeting creates extra progress alternatives for each our shoppers and other people,” Piotr Murkowski acknowledged. 

The combination of BNG’s instruments into Meeting’s present tech stack, significantly the STAGE platform, will supercharge the company’s choices. “The related capabilities throughout our enterprise and the acceleration of our know-how with BNG’s AI instruments will assist us ship extra impactful and related experiences,” stated Richard Brosgill, Meeting’s APAC CEO, in an unique chat with Marketing campaign Asia-Paficic.

Mark Penn, chair and CEO of Stagwell, highlighted the merger’s strategic worth: “We consider this mixture is the suitable step to deliver one of the best minds within the business along with a broader spectrum of digital providers designed to drive full-funnel progress and engagement.”

Brosgill additional elaborates on the regional implications. Regardless of BNG not having a direct presence within the Asia Pacific (with workplaces primarily throughout Europe, MENA, and the US), its capabilities are being tapped throughout the area. Brosgill emphasised that the formal integration of BNG into the Meeting stack “brings extra than simply capabilities—it introduces a wealth of know-how. Amongst these are inventive evaluation instruments, inventive growth instruments, and AI-driven market evaluation instruments,” he stated.

Brosgill is especially excited concerning the sentiment evaluation instrument, which examines critiques, suggestions, and public discourse a few product. “This invaluable information can inform model and media narratives, fostering quicker connectivity,” he added.

Rick Acampora, world CEO of Meeting, welcomed the mixing: “Their experience in digital commerce is a improbable addition to assist drive extra significant connections between shoppers and their audiences. This integration permits us to attach shoppers’ wants from end-to-end with extra transactional information and insights to tell higher model methods.”

The rebranding and integration, a strategic transfer, is poised to reinforce the Meeting’s capabilities and can end in a 20% improve in world headcount. Aligned with Meeting’s purpose to “Discover the Change that Fuels Development,” this transfer reinforces its place as a frontrunner in related digital commerce and omnichannel media, delivering superior worth and ROI for shoppers worldwide and paving the way in which for a extra affluent future.