The Wall Road Journal reported in April that the Justice Division would conduct a “legal investigation into consulting agency McKinsey associated to its previous function in advising a few of the nation’s largest opioid producers on how one can increase gross sales.”
Based on the WSJ report, “McKinsey consultants suggested the corporate [Purdue] on how one can improve gross sales of its flagship drug, together with suggesting that Purdue’s gross sales group make extra calls to healthcare suppliers it knew wrote excessive volumes of OxyContin prescriptions and spend much less time on docs who prescribed the opioid remedy the least, the data confirmed.” Oxy
Think about that. McKinsey allegedly tried to assist Purdue tailor its gross sales efforts to docs who already prescribed oral opioid medication. There’s nothing mysterious or nefarious about this. It’s commonplace and economically rational. To do in any other case could be inefficient and wasteful. Some consultants do that type of work nearly each day. The small consulting firm, Goal Insights, Inc. (co-owned by one of many authors) has carried out it a handful of instances.
That is from David R. Henderson and Charles L. Hooper, “Is Selling to Prospects a Crime?” American Institute for Financial Analysis, June 18, 2024.
Learn the entire thing, which isn’t lengthy.