The New Clear Mascara Gwyneth’s Obsessed With
Written by: Jean Godfrey-June
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Printed on: June 16, 2024
![Gwyneth with goop beauty Featherlash Lifting Serum Mascara](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/hero-img.jpg?ssl=1)
Most of Gwyneth’s mascara expertise has been on the purple carpet, in films, or at huge occasions. “Once you want a extremely main mascara—as I do on the purple carpet—you want one, however I’d by no means discovered a clear one which did the job,” she says. “And day-to-day, I don’t usually need a dramatic look. What I do need is full, outlined, healthy-looking lashes.”
Making a does-it-all clear mascara (clear is particularly necessary with mascara, as your eyes are a direct portal into your physique) was a journey. However we did it: The brand new Featherlash Lifting Serum Mascara is a therapy serum and plush, blackest-black, tremendous defining mascara in a single.
“What I really like is you are able to do one coat for on a regular basis conditions after which three or 4 for large occasions in your life,” says Gwyneth.
Combining the most effective of each colour and care, the mascara-meets-lash-serum helps lash well being whereas it offers you inky-black, lifted, ultraconditioned lashes. And the patented brush will get at each lash for a wide-awake look.
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goop magnificence
Featherlash Lifting Serum Mascara
goop, $28/$25 with subscription
SHOP NOW
![quotation](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/Quotation.png?ssl=1)
I’m amazed this components is clear. Your lashes simply look unbelievable—lush, inky-black, by no means smudgy. And it’s a full-on therapy serum, too. I’m obsessed.”
—Gwyneth
prompt advantages
Builds for Lifted, Volumized, Longer-Wanting Lashes
Lush, inky-black, and smudgeless: The mascara wakes up your complete face, whether or not you want a pure look or a brilliant flirty one. A single coat delivers natural-looking definition immediately; additional coats up the drama considerably. The patented tapered brush will get to even tiny nook lashes to outline and open up the eyes.
![before](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-2.jpg?ssl=1)
![1 coat](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-3.jpg?ssl=1)
![2 coats](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-4.jpg?ssl=1)
![3 coats](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-5.jpg?ssl=1)
97%
stated their lashes seemed immediately lifted and volumized.*
94%
stated their lashes seemed twice as lengthy.*
94%
stated the comb reached each lash.*
97%
stated the components lasted all day.*
*Primarily based on a four-week third-party consumer-perception research of 34 ladies ages 30 to 55.
The Magic Mixture: Brush + Method
Made with a novel patented tri-cut brush with a tapered finish and a large finish, Featherlash defines, lifts, and will get each lash (because it treats) for stunning definition that lasts all day. It’s additionally remarkably straightforward to construct and take away.
![woman after featherlash lifting serum mascara](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-6.jpg?ssl=1)
long-term advantages
Longer, Fuller, Stronger Lashes
Our light-weight clear components is made up of Widelash (a potent biotin-peptide complicated with provitamin B5), Tahitian microalgae (clinically confirmed to reinforce lash density), and vitamin E (to situation lashes). It nourishes to help hair progress for gentle, healthy-looking lashes. And it’s ophthalmologist and dermatologist examined.
![Layers beautifully depending on how much drama you want.](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-1.png?ssl=1)
![Gwyneth posing](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-8.jpg?ssl=1)
![Easy to apply no matter what eye shape you have.](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img.png?ssl=1)
![woman with featherlash mascara](https://i0.wp.com/goop-img.com/wp-content/uploads/2024/06/img-7.jpg?ssl=1)
At goop, Make-up Is Additionally Pores and skin Care
We wished make-up that felt luxurious to make use of—and that might nourish our pores and skin within the course of. So we took best-in-class skin-care elements and infused them with beautiful colours.
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antioxidant Glow for pores and skin
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Summertone Bronzing Gel
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Hydrating cheek colours
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Colorblur Glow Balm
$34 every
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ultramoisturizing lip tints
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Clear Nourishing Lip Balm Trio
$48
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Get up your lashes.
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