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The habits of customers of Ubigi eSIM (a digital SIM card that permits prompt activation of a cell knowledge plan when touring overseas) present precious data on the state of world tourism after two and a half years of well being restrictions and in a constrained financial setting. The figures collected within the spring present a reasonably clear restoration in worldwide journey coinciding with a rest of worldwide well being laws. A couple of days earlier than the summer time holidays, sure tendencies are rising and should be confirmed:
A robust momentum within the resumption of journey…
General, the tripling of gross sales of Ubigi eSIM knowledge plans in March, April and Could 2022 attests to a robust enhance in worldwide journey in comparison with the identical interval in 2021 (+247%).
…notably seen in Europe
Whereas European locations are nonetheless fashionable, particularly France, which represents 25% of the cell knowledge consumption by European, Swiss and British vacationers. Worldwide vacationers appear to favor Italy (+1263% in comparison with 2021) and Portugal ( +1721% in comparison with 2021), in addition to Switzerland, Greece and Spain.
The USA stays a really engaging vacation spot…
Outdoors the European continent, worldwide vacationers primarily select the US this spring. That is notably the case for French vacationers, who used 18% of their cell knowledge in the US.
…and American vacationers are again
Whereas People journey primarily to Europe and notably to France (which represents 19% of their cell knowledge consumption), they continue to be the most important overseas shoppers of cell knowledge in most locations.
Asia nonetheless lagging behind
Except Japan and a timid restoration in Indonesia and Thailand, cell knowledge consumption by vacationers reveals that Asian locations don’t appear to be experiencing any dynamism as summer time approaches and that vacationers from Asian nations are nonetheless few in quantity.
For Jacques Bonifay, CEO of Transatel, “this dynamic is sweet information for the tourism and cell sector. The top of the Covid restrictions opens a brand new period for the eSIM which stays the most affordable and most safe technique to profit from cell web overseas ».
Like final 12 months, Ubigi will publish an entire barometer on the finish of the summer time with the consumption statistics noticed by customers of its service with the intention to deduce the primary vacationer flows for this primary post-COVID summer time.
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