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Redhill has strengthened its sustainability content material capabilities with the acquisition of Singapore-based video manufacturing firm VS Story.
Based in 2016, VS Story, a B Corp-certified video, podcast and media manufacturing agency focuses on telling purpose-driven narratives and sustainability options. With over 300 initiatives on social and environmental points, the agency boasts a strong clientele with names akin to Essilor Luxottica, Danone, ABC Impression, Flow into Capital, PayPal, MAS Holdings, Winnow Options, and LinkedIn.
“Redhill places sustainability on the core of our enterprise technique, and we’re delighted to have VS Story be a part of our group,” stated Redhill CEO Jacob Puthenparambil. “The corporate has an impressive observe file of manufacturing sustainability-led visionary impactful initiatives. I’m assured that collectively we’re in a stronger place to assist our shoppers develop inventive communications methods that ship on their commitments to their stakeholders.”
The deal will enhance Redhill’s filming, images, and post-production capabilities and assist its consumer base promote to the rising variety of environmentally acutely aware shoppers. VS Story is helmed by CEO Jacqui Hocking. “We’re extremely excited to work intently with Redhill to understand our joint ardour for creating real systemic impression,” she stated. “By our collaboration, we reaffirm our dedication in direction of making Singapore a world heart for the round economic system, AgriTech, and sustainable finance.”
The acquisition comes on the again current appointment of Marta Bigio as Redhill’s senior director of sustainability. It additionally marks the company’s second acquisition, following the acquisition of Hong Kong’s Artistic Consulting Group in early 2022.
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