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On the subject of discussions on the subject of infertility, there are two points which might be usually left untouched.
First, knowledge estimates that 180 million {couples} attempt to conceive per 12 months, with infertility affecting roughly 50 million {couples} globally. But a lot of the fertility merchandise in the marketplace immediately are costly, invasive, and primarily targeted on feminine infertility even supposing males contribute to 50 per cent of instances general, in line with Singapore-based well being tech startup Hannah Life.
There may be additionally the truth that standard infertility remedies resembling in-vitro fertilization (IVF) and intrauterine insemination (IUI) aren’t all the time appropriate for everybody. The truth is, research identified that solely a “small share” of {couples} want IVF as an acceptable remedy for his or her situations. The overwhelming majority of fertility challenges can truly be remedied at residence.
Second, there’s additionally the psychological influence of infertility struggles which stays a taboo topic in lots of societies.
These points are the the reason why Hannah Life builds its home-based fertility options to allow {couples} to enhance their success charge in a safer house.
“Our imaginative and prescient is to turn out to be the go-to platform for any couple attempting to conceive. The fertility well being market is underserved with solely three per cent of the business needing IVF. The remainder of the market – the 97 per cent and the TTC (i.e. attempting to conceive) market – are confronted with costly and invasive options. We’re targeted on constructing an ecosystem with our proprietary fertility options which might be much less invasive, trusted, and reasonably priced,” mentioned Co-Founder and CEO Prusothman Sina Raja in a press assertion.
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Serving to {couples} beat infertility
Since its debut in August 2021, Hannah Life has launched three merchandise below their twoplus model.
One in all them is the patented Sperm Information medical-grade silicone system that’s designed to create a excessive focus of sperm cells close to the cervical opening to extend probabilities of fertilisation and can be utilized a number of instances throughout an ovulation cycle. Based on the corporate, the considerably cheaper price level and ease of use additionally imply that any couple can use the twoplus merchandise to extend their odds of pure conception.
At the moment obtainable in Singapore and the UK, Hannah Life says that the merchandise have seen robust quarter-on-quarter income development of over 300 per cent and served over 1,000 prospects. To assist ease the emotional pressure that will include infertility wrestle, the corporate implements a D2C distribution mannequin that permits customers to entry their merchandise from the consolation and secrecy of residence.
To seek out out whether or not the merchandise are the appropriate match for them, the Hannah Life platform is accomplished with a complete weblog and quiz function.
In an e mail to e27, co-founder Dr Benjamin Tee explains the product growth course of that they undergo: “We give attention to actual issues that {couples} face to develop our merchandise. That’s our start line earlier than inventing any new applied sciences or options. Subsequent, we consulted with high fertility docs and specialists to additional validate the unmet want and the options we’re creating.”
The group took over 1,000 design iterations and prototypes earlier than launching their Sperm Information product; they start this technique of product growth in 2019.
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Like many startups that purpose to unravel an issue, the founding of Hannah Life was impressed by the co-founder’s private struggles. Assembly by the Stanford Biodesign Fellowship programme in 2014, Dr Tee and Raja intend to discover a answer that may assist customers conceive in a extra reasonably priced approach –which had not exist out there.
Dr Tee is an award-winning innovator in biomaterial sciences and medical engineering applied sciences who obtained his PhD from Stanford College in 2014 and was chosen as an MIT TR35 innovator in 2016. Raja obtained his diploma in biomedical engineering from NUS and was named as Forbes 30 Underneath 30 Asia for Healthcare and Science in 2017.
Beforehand, the co-founders had began Privi Medical which was acquired by HeMo Bioengineering.
What’s subsequent for Hannah Life
This week, the corporate introduced a US$5.15 million Pre-Sequence A funding spherical led by Monk’s Hill Ventures. Beforehand, they’ve additionally raised funding from the likes of Golden Gate Ventures, Y Combinator, Sam Altman’s Scout fund, Anthro Ventures, Enterprise Singapore, Medtech Alliance 2, and angel buyers resembling Loh Yu-Chie.
It goals to make use of the funding to rent and scale advertising and gross sales operations to arrange for its enlargement within the US and Europe.
“These are massive markets and we have now robust networks there by our expertise and buyers,” says Dr Tee. “We purpose to launch in a number of international locations and assist as many {couples} as doable of their household constructing journey.”
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Picture Credit score: Hannah Life
The put up How Hannah Life goals to assist {couples} resolve the unspeakable downside of infertility appeared first on e27.
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