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Robert Triggs / Android Authority
TL;DR
- Mark Zuckerberg goes after Apple’s iMessage.
- In an Instagram put up, the Meta CEO positions WhatsApp as a safer resolution.
- WhatsApp is seeking to develop its consumer base within the US.
Through the years, Apple has been gaining increasingly more criticism over iMessage and its lack of interoperability. CEO Tim Cook dinner responded to the criticism by telling customers to purchase iPhones for the folks they need to talk with. Now even Mark Zuckerberg has stepped into the fray to tug Apple about iMessage.
In an Instagram put up, the Meta CEO shared a photograph of an advert for WhatsApp displayed on Pennsylvania Station in New York Metropolis. The advert riffs on the outdated inexperienced bubble vs blue bubble argument, urging folks to modify to WhatsApp for its end-to-end encryption. Nevertheless, it’s under the picture the place Zuckerberg actually goes after Apple.
In his put up, Zuckerberg states, “WhatsApp is much extra personal and safe than iMessage, with end-to-end encryption that works throughout each iPhones and Android, together with group chats.” He additionally factors out the number of privateness options WhatsApp gives along with encrypted messages reminiscent of disappearing chats and end-to-end encrypted backups.
For those who didn’t know, the inexperienced bubble vs blue bubble ordeal is uniquely American. In different components of the world, extra folks depend on WhatsApp for communication. In an effort to develop its consumer base and be extra of a competitor to iMessage right here within the States, Meta is making an enormous push for WhatsApp by means of advert campaigns for TV, digital video, billboards, and extra.
Regardless of providing a lot of privateness options that iMessage doesn’t have, WhatsApp could have a troublesome time convincing potential customers to return over to its platform utilizing the privateness angle. On condition that WhatsApp is owned by Meta — an organization that’s removed from being recognized for its privateness efforts — a whole lot of shoppers are extra possible prepared to belief Apple.
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