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NEW YORK–(BUSINESS WIRE)–The Enviornment Group, (NYSE American: AREN) (the “Firm” or “The Enviornment Group”) a tech-powered media firm house to greater than 240 manufacturers, together with Sports activities Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. working on a single expertise platform, at present introduced additional funding in its information infrastructure for promoting companions to optimize viewers attain. As step one on this course of, the corporate employed Stephanie Mazzamaro, who will function VP, Knowledge Technique and Operations, Promoting, Partnerships, and Income.
Mazzamaro joins The Enviornment Group after 4 years at Trusted Media Manufacturers the place she served as VP, Knowledge Product & Operations. She helped the media model transition from third-party cookies by conducting an information administration platform change, amplifying their capabilities, finishing a taxonomy overhaul, concentrating on video and show to a contextually related suite of content material, and diversifying their portfolio. Previous to her time at Trusted Media Manufacturers, Mazzamaro was Senior Director, Knowledge Options and Programmatic Income at Univision and spent six years at Forbes in numerous roles in information and analytics.
“We’re dedicated to serving to our promoting companions leverage the right combination of content material, context, viewers, and efficiency attributes to succeed in certified shoppers in the best approach potential,” mentioned Jeremy Fass, SVP, Digital Advert Income at The Enviornment Group. “We’re excited to welcome Stephanie, an trade veteran with a confirmed monitor document of success, to guide the info technique effort throughout our properties. Her hiring is step one in a collection of great investments to proceed our development with new merchandise, companies, and insights, whereas additionally future-proofing our enterprise.”
“I’m excited to have this unimaginable alternative to guide The Enviornment Group’s main information initiatives,” mentioned Stephanie. “Between the actions throughout id and the approaching demise of the third-party cookie, this can be a time of unprecedented change in promoting. l am wanting ahead to persevering with the corporate’s already stellar partnerships with our promoting associates — and I hope to construct and keep shut relationships with the certified shoppers they’re in search of.”
The Enviornment Group not too long ago reported a robust second-quarter earnings report, together with a document 87% income development, pushed largely by promoting and third-party income era. With an 82% year-over-year rise in month-to-month common pageviews in comparison with 2021, the corporate is positioned strongly in entrance of its focused buyer teams, driving elevated digital promoting income.
For extra info on The Enviornment Group, go to thearenagroup.web.
About The Enviornment Group
The Enviornment Group creates strong digital locations that delight shoppers with highly effective journalism and information in regards to the issues they love – their favourite sports activities groups, recommendation on investing, the within scoop on private finance, and the most recent on way of life necessities. With highly effective expertise, editorial experience, information administration, and advertising savvy, the transformative firm permits manufacturers like Sports activities Illustrated, TheStreet and Parade to ship extremely related content material and experiences that buyers love. To study extra, go to www.thearenagroup.web.
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