[ad_1]
Weeks after India’s main ed-tech platform Bjyu’s roped in star footballer Lionel Messi as model ambassador to broaden their world footprint, Asian supply supplier J&T Specific has additionally signed the Argentinian captain as its first world ambassador.
As a part of this partnership, Messi who performs for the French membership Paris Saint-Germain, will characteristic in campaigns to develop on model consciousness and place J&T Specific as a one-stop ecommerce specialist within the 13 international locations (Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, China, Saudi Arabia, the UAE, Mexico, Brazil, and Egypt) it operates.
J&T sees Messi as a “generational athlete” whose sporting ethic, humility and dedication align with the values of the fast-growing logistics firm.
Rachel Liu, world branding director of J&T Specific commented on the announcement: ” By his grit and accomplishments, Messi is an inspiration to many. This resonates deeply with our values of constructing a caring, accountable and sustainable enterprise.”
In the meantime Messi mentioned:
J&T Specific has made outstanding achievements since its launch. We share many similarities in our ardour and dedication to by no means cease bettering. Simply as the game of soccer unites hundreds of thousands throughout the globe, J&T Specific seeks to develop logistic options to attach its prospects to the world. I sit up for being a part of this journey.
The present advertising plan features a sequence of social media activations and conventional campaigns beneath the theme #JTBetterTogether to be launched earlier than the peak-holiday season.
Strategically the partnership ties into J&T Specific’ world growth plans. Earlier this yr, Bloomberg reported the supply firm raised US$2 billion within the newest spherical of funding from Temasek Holdings, and present traders Hillhouse Capital, Boyu Capital, and Sequoia Capital China for enterprise growth. The corporate analysis stands at US$20 billion.
[ad_2]
Source link
