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EXCLUSIVE: Worldwide codecs knowledgeable Luci Sanan has left The Story Lab after seven years.
She leaves her position as SVP, International on the London-based content material arm of communication and advert large Dentsu after a prolonged spell investing in packages similar to Ninja Warrior and The FC Bayern Story.
She additionally spent three years at The Story Lab overseeing enterprise affairs and operations and managed model leisure consultancy and distribution for manufacturers similar to IKEA and ABInBev.
Sanan will proceed to work for Dentsu in a consultancy capability specializing in content material funding and distribution for model purchasers, as a part of her personal industrial consultancy enterprise.
The exec has intensive expertise promoting worldwide codecs, working for DRG, Banijay Worldwide and Small World IFT. She additionally consulted with Enlarge Media earlier than becoming a member of The Story Lab in 2016, the place she has bought reveals similar to Recreation of Clones and Date or Dump.
The Story Lab is finest identified for promoting format rights to Ninja Warrior, the Japanese assault course problem format that runs within the U.S. on NBC, ITV within the UK and TF1 in France. It acquired the gross sales and administration rights to the format in EMEA (excluding the Nordics) in 2015.
“I wish to thank my unimaginable staff, colleagues and purchasers previous and current for his or her assist and inspiration in altering the best way content material is funded and distributed,” stated Sanan. “It’s time for me to position up my sleeves once more and sit up for the subsequent journey.”
The Story Lab is headquartered within the UK however has quite a few workplaces world wide.
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