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Nairobi — The Uganda Tourism Board (UTB) has commenced a vacationer roadshow in Kenya, partnering with Kenyan tour operators in a bid to spice up intra-African tourism between the 2 East African nations.
The roadshow happening on the Sarova Stanley Resort in Nairobi, from Could 23-25 seeks to extend vacationer arrivals from Kenya by 50 per cent in 2023.
This initiative comes within the wake of an intensified marketing campaign by UTB to reposition Uganda – The Pearl of Africa’ as a number one tourism vacation spot in Africa beneath a brand new model dubbed “Discover Uganda”.
Kenya is a key tourism supply market making up nearly half of the African arrivals to the nation.
With Kenya’s developed journey commerce sector, coupled with its connectivity to the remainder of the world, Uganda Journey Commerce companions will financial institution on the roadshow to safe partnerships that enhance vacationers to Uganda from Kenya.
Over 278 operators from Kenya will create enterprise linkages with 35 operators from Uganda.
Talking on the launch ceremony, Uganda’s Deputy Excessive Commissioner to Kenya, Evans Aryabaha, hailed the tourism business as a strong catalyst that may improve the bilateral and cultural relations between the 2 nations.
On her half, Claire Mugabi, UTB Advertising Supervisor mentioned that Kenya is the most important supply market of vacationers in Uganda, and outlined future plans to extend consciousness of Uganda as a vacation spot that gives an journey of a lifetime.
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“Our refreshed vacation spot model id captures the essence of the Pearl of Africa with its mesmerizing experiences catering to the wants of various travellers with its endemic and endangered wildlife, nice year-round climate, punctuated by distinctive surroundings,” she added.
Kenya Affiliation of Tour Operators Chair Fred Odek emphasised the necessity for joint tourism promotional actions by Kenya and Uganda tourism stakeholders.
“We see an amazing alternative for outbound tourism to the East African Group (EAC) nations to get extra vacationers to Kenya and concurrently ship vacationers from Kenya to different nations within the area. Uganda will profit considerably owing to its geographical proximity and lengthy historical past of fine relations with Kenya,” mentioned Odek.
Earlier than the pandemic, Uganda acquired over 1.5 million vacationers in 2019 and registered over 512,000 travellers in 2020.
Nevertheless, the nation’s tourism business is poised for restoration with renewed emphasis on intra-African journey market as a key advertising and marketing technique.
Tourism information from 2019 exhibits the highest three Africa supply markets in included Rwanda (32 per cent), Kenya (24 per cent) and Tanzania at 6 per cent.
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