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The Promoting Affiliation, ISBA and the IPA have issued a joint assertion in response to the Scottish authorities’s proposals to ban alcohol promoting and advertising.
The assertion (additionally issued alongside the Advertising and marketing Society Scotland, the British Promotional Merchandise Affiliation, the Cinema Promoting Affiliation and the UK Cinema Affiliation, the Scottish Newspaper Society and Outsmart) rejects the plans, saying that there’s “no proof” to again claims that banning promoting may have any optimistic affect on any issues with alcohol consumption in Scotland.
As an alternative, the measures can be dangerous to the nation’s financial system, straight and not directly, affecting native communities, promoting, the inventive industries and media, placing quite a lot of jobs in danger.
“On the finish of the day, we’re speaking about an affect on Scottish companies, Scottish jobs and Scottish communities for no discernible profit,” the assertion reads.
“We name for a elementary rethink of the proposals with a deal with focused and sensible insurance policies that may facilitate behaviour change with out damaging the Scottish financial system and the promoting and artistic industries which are necessary to the entrepreneurial Scotland that the Scottish authorities desires to see.”
The proposals have been introduced as a part of a public session launched late final yr and ending in the present day (9 March), in search of to finish what the Scottish authorities described because the nation’s “deep, longstanding and troubled relationship with alcohol”.
The thought has met with loads of controversy, with many Scots offended and anxious in regards to the impact such a ban would doubtlessly have on Scotland’s picture overseas.
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