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Whereas there have been no additional Black Pencils handed out to APAC on day two, after DDB New Zealand snagged one of many two coveted awards on day one for its Samsung iTest marketing campaign, Asia-Pacific nonetheless put in one other spectacular exhibiting, successful six extra highly-esteemed Yellow Pencils.
The one Black Pencil comes after not successful any in 2021. Mixed with the 9 yellows APAC received on day one in all this 12 months’s pageant, the area took residence 15 Yellow Pencils in 2022, in comparison with 7 final 12 months. After successful a complete of 148 pencils in 2021, Asia-Pacific had 265 successful entries (together with shortlists) in 2022, matching the features of different areas as nicely.
Though no Asia-Pacific market ranked within the world prime 5 for whole successful award factors, Australia ranked sixth, India positioned eighth, New Zealand ninth, Japan tenth and China eleventh. Amongst APAC nations, the full variety of awards handed out ranked as follows:
|
Market |
Awards received |
|---|---|
| Australia | 56 |
| China | 46 |
| Japan | 44 |
| India | 37 |
| New Zealand | 31 |
| Singapore | 18 |
| Thailand | 7 |
| Philippines | 6 |
| Hong Kong | 6 |
| Taiwan | 4 |
| Malaysia | 4 |
| Korea | 3 |
| Macao | 2 |
| Vietnam | 1 |
Extra Yellow Pencils for APAC
Japan received two of the six Yellow Pencils for APAC on day two. Dentsu Tokyo received one for Graphic Design within the Utilized Print Graphics sub-category for its ‘Camouflage Towards the Machines’ marketing campaign for Unlabeled, Nexus VII whereas Maru received for Packaging Design within the Small Batch sub-category for ‘I (Eye) am MIKAN’.
I (Eye) am MIKAN
Australia additionally took residence two extra Yellow Pencils with Howatson+Firm scoring yet one more for Storytelling within the Writing for Design class with ‘Rejected Ales’ for Matilda Bay. The marketing campaign hauled in at least 9 pencils, in whole together with 3 Yellow Pencils. AKQA Melbourne additionally received its second Yellow, this time within the Leisure class for Audio with its ‘Motion Audio’ marketing campaign.
Rejected Ales
Taiwan’s Bito received a Yellow Pencil for Branding within the Movement sub-category for its work on the 58th Golden Horse Awards, whereas Macao’s Indego Design received for Illustraition within the Packaging sub-category for ‘Far Aspect of the Moon Mooncake’.
Far Aspect of the Moon Mooncake
D&AD 2022 Award Totals
Total Whole – 702 Pencils
- Black – 5 Pencils awarded
- Yellow – 78 Pencils awarded
- Graphite – 188 Pencils awarded
- Wooden – 421 Pencils awarded
- Aspect Hustle – 4 Pencils
- Future Affect – 3 Pencils
- White – 2 Pencils
- Collaborative -1 Pencil
Firms of the Yr
The highest rating design company winners of the 12 months are:
- Apple Design Crew
- PORTO ROCHA
- Pentagram New York
The highest rating manufacturing firm winners of the 12 months are:
- Division
- Riff Raff Movies
- Iconoclast Germany
The highest rating promoting company winners of the 12 months are:
- Leo Burnett Chicago
- Droga5 New York
- Ogilvy UK
The highest rating shoppers of the 12 months are:
- Apple
- Change the Ref
- Unilever
The highest rating nations are:
- United States – 403 successful entries
- United Kingdom – 271 successful entries
- France – 114 successful entries
- Germany – 87 successful entries
- Brazil – 78 successful entries
Winners by class
Craft: 45 Pencil Winners
- Illustration: 13
- Pictures: 5
- Typography: 10
- Writing for Design: 17
Design: 143 Pencil Winners
- Branding: 30
- E book Design: 9
- Artistic Transformation: 4
- Digital Design: 15
- Graphic Design: 22
- Journal & Newspaper Design: 13
- Packaging Design: 22
- Product Design: 14
- Spatial Design: 9
- Kind Design: 5
Affect: 24 Pencil Winners
- Affect: : 21
- Future Affect: : 3
Tradition: 62 Pencil Winners
- Leisure: 40
- Gaming: 10
- Music Movies: 12
Aspect Hustle: 4 Pencil Winners
The 278 Pencil successful works and all shortlisted entries are showcased on the D&AD web site.
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