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L’Oreal, a number one magnificence model, has introduced the appointment of Lex Bradshaw-Zanger as the brand new chief digital and advertising and marketing officer (CDMO) for the South Asia Pacific, Center East & North Africa (SAPMENA) zone, efficient from 1 Might 2023. In his new position, Bradshaw-Zanger will likely be accountable for boosting L’Oreal’s digital and advertising and marketing innovation throughout over 35 markets within the area, dwelling to over three billion shoppers. He will likely be based mostly in Singapore and report back to Vismay Sharma, president of SAPMENA.
Bradshaw-Zanger brings a wealth of worldwide experience and expertise to his new position, having labored for L’Oreal since 2016 and held numerous management roles in Western Europe and the Center East and Africa. Prior, he has labored with manufacturers and businesses corresponding to McDonald’s, Fb, WPP, and Publicis. In his new position, he’ll lead the technique to have interaction new shoppers throughout the zone and assist rework L’Oreal’s advertising and marketing capabilities.
Commenting on the brand new place, Bradshaw-Zanger stated, “I’m extraordinarily blissful to be becoming a member of this superb and strategic area for the group. The expansion potential of those magnificence markets, the younger, digitally enabled shoppers, and the merging of on and offline experiences are an incredible alternative for us to proceed to innovate and rework our advertising and marketing.”
Bradshaw-Zanger replaces outgoing Shelly Chiang who takes on a brand new position as CDMO and head of company affairs for L’Oréal Taiwan efficient 1 April 2023. Chiang was the founding member of the SAPMENA administration committee since January 2021. She is credited with designing, staffing, and integrating a various crew of consultants in digital advertising and marketing, e-commerce, information, shopper and market Insights and media. Chiang was a member of Marketing campaign‘s 2021 and 2022 Energy Record.
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