[ad_1]
Dentsu has appointed Prerna Mehrotra as chief consumer officer of the APAC area, increasing her present remit as CEO, Media, APAC. On this newly minted position, Prerna will deal with designing and delivering an elevated consumer expertise throughout the company’s inventive, media and buyer expertise administration (CXM).
Rob Gilby, CEO APAC, mentioned: “This appointment is a big testomony to Prerna’s tenacity and development mindset. She persistently demonstrates excellent management and understanding of the altering consumer and client panorama, innovating services and products to capitalize on new alternatives for development. I look ahead to working intently together with her in her new capability and important new position for the APAC area.”
Mehrota comes with over twenty years of expertise, holding senior client-facing and administration roles throughout APAC. Remaining in her present position as CEO, Media, APAC, the added obligations will imply she’s going to work intently together with her management crew, world and native market groups to ship worth throughout the media ecosystem on behalf of purchasers.
Mehrotra added: “One factor has all the time been clear–my dedication to place ahead the perfect of my company’s experience in making a aggressive benefit for the manufacturers I work with. I can’t wait to proceed this journey, pooling collectively the perfect expertise, capabilities and thought management to drive excellence for the purchasers we work with.”
[ad_2]
Source link