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Leo Burnett was the largest victor on the Southeast Asia Company of the 12 months (AOY) Awards 2023, successful a complete of 15 awards, and edging out Ogilvy, which picked up 13—5 shy of its 2022 tally.
>See the total Southeast Asia winners record<
Leo Burnett retained its Southeast Asia Inventive Company of the 12 months crown and gained three Golds for Inventive Company of the 12 months in Indonesia, Vietnam, and the Philippines.
Whereas Ogilvy additionally retained its Southeast Asia PR Company of the 12 months award, they dethroned Leo Burnett to win Thailand Inventive Company of the 12 months—successful 5 golds in whole. It did, nonetheless, lose Gold for Indonesia Inventive Company of the 12 months to Leo Burnett.
Ogilvy with its Southeast Asia win for PR
Each businesses additionally competed closely in opposition to one another in numerous different classes. Ogilvy improved on its Silver in 2022 to choose up a Gold in 2023 for Southeast Asia Social Media Company of the 12 months, whereas Leo Burnett gained the Bronze within the class.
For Southeast Asia Built-in Advertising Company of the 12 months, Ogilvy did not defend its Gold, shedding to McCann, and didn’t choose up an award within the class. As an alternative, Leo Burnett’s Manila workplace picked up the Bronze.
Ogilvy additionally did not defend its Gold for Singapore Inventive Company of the 12 months, shedding to TBWA, successful no awards within the class. They did nonetheless, choose up a Gold for Southeast Asia Finest Tradition. Leo Burnett picked up a Silver and a Bronze in the identical class.
Within the Folks Class: Monideepa Nandi from Leo Burnett Indonesia and Raoul Panes from Leo Burnett Manila gained awards for Southeast Asia Account Individual of the 12 months and Southeast Asia Inventive Chief of the 12 months, respectively. The awards beforehand went to Ogilvy during the last two years.
TBWA improved on its exhibiting this 12 months, a major leap from 2022—selecting up metals in a complete of seven classes, as in comparison with 4 final 12 months. Its Singapore workplace gained Golds for Southeast Asia B2C Advertising Company of the 12 months and Southeast Asia Content material Advertising Company of the 12 months, after not successful something in these two classes in 2022.
Within the Philippines too, TBWA defended its Gold for Digital Company of the 12 months, however misplaced its Gold to Leo Burnett for Inventive Company of the 12 months. The company picked up a Bronze for Thailand Inventive Company of the 12 months.
Over on the Media facet, Mindshare as soon as once more gained Southeast Asia Digital and Media Company of the 12 months. The company retained its Gold for Digital Company of the 12 months in Malaysia and Thailand, and gained a Gold in Vietnam (after selecting up a Silver in 2022).
Whereas Mindshare dethroned OMD to win Gold for Singapore Media Company of the 12 months, Mindshare relinquished its Gold for Media Company of the 12 months in Malaysia to PHD and within the Philippines. There was no Gold winner for Philippines Media Company of the 12 months for 2023.
Mindshare additionally efficiently defended its Gold for Thailand Media Company of the 12 months and Silver for Vietnam Media Company of the 12 months.
Mindshare successful Southeast Asia Media Company of the 12 months
Publicis Groupe had a highlight evening, successful Gold for Southeast Asia Programmatic Company of the 12 months and Bronze for Vietnam Inventive Company of the 12 months. Starcom—which took residence a Silver for Singapore Media Company of the 12 months in 2022—gained a Bronze in 2023 as a substitute. MSL in the meantime, efficiently defended its Silver for Vietnam PR Company of the 12 months.
Digitas and Publicis Commerce picked up a Silver for Southeast Asia B2C Advertising Company of the 12 months and Southeast Asia E-commerce Company of the 12 months respectively, after each businesses didn’t win something within the class final 12 months.
Zenith dethroned EssenceMediacom in Vietnam to choose up Gold for Media Company of the 12 months. Nonetheless, Zenith failed to enhance on its Silver for Thailand Media Company of the 12 months and picked up a Bronze.
Publicis’ workers continued to dominate the Folks class. Joanne Theseira of Publicis Communications took residence Southeast Asia Company Head of the 12 months and Valerie Wang of Publicis Singapore gained Southeast Asia Channel/Engagement Planner of the 12 months.
Publicis Communications’s Joanne Theseira successful Southeast Asia Company Head of the 12 months
Sue Ann Malig-Nolido from Prodigious Philippines was awarded Southeast Asia Company Progress Chief of the 12 months.
Leo Burnett Indonesia’s Nilakshi Medhi took residence Southeast Asia Strategic/Model Planner of the 12 months and Janath Gamage of Leo Burnett Singapore clinched Southeast Asia Younger Inventive Individual of the 12 months.
Elsewhere for WPP, the Gold for Southeast Asia Market Analysis Company of the 12 months Gold went to GroupM Thailand, whereas EssenceMediacom picked up a Bronze in Vietnam for Media Company of the 12 months after shedding its Gold to Zenith.
Wavemaker picked up a Silver for Indonesia Media Company of the 12 months, bettering on its Bronze from 2022. There was no Gold awarded on this class.
Not like 2022, Dentsu businesses picked up a Gold this 12 months. Merkle dethroned Edelman to win Gold for Southeast Asia Knowledge Analytics Company of the 12 months and gained a Bronze for Singapore Digital Company of the 12 months after not successful an award within the class final 12 months.
Dentsu X maintained its Bronze in Thailand for Digital Company of the 12 months and gained a Silver for Media Company of the 12 months in Thailand after going residence empty-handed within the class in 2022.
Carat picked up a Bronze for Philippines Media Company of the 12 months after not successful something within the class in 2022.
For IPG businesses, McCann gained Gold for Southeast Asia Built-in Advertising Company of the 12 months, bettering on its Silver from 2022. The company picked up a Silver for Singapore Inventive Company of the 12 months after failing to win any awards within the class final 12 months.
MRM defended its Gold for Southeast Asia B2B Advertising Company of the 12 months and picked up a Silver for Singapore Digital Company of the 12 months, bettering on its Bronze from 2022.
Initiative APAC’s Progress Workforce was awarded Southeast Asia New Enterprise Improvement Workforce of the 12 months. The company’s Malaysia and Philippines workplaces picked up two Silvers for Southeast Asia Consultancy of the 12 months.
There was no Gold awarded in that class this 12 months. Initiative’s sister company UM gained Gold within the class final 12 months.
Initiative picked up a Silver for Southeast Asia Knowledge Analytics Company of the 12 months. It didn’t win something on this class final 12 months which noticed UM picked up a Bronze. UM maintained its Bronze for this class in 2023.
There was no Gold winner for Philippines Media Company of the 12 months for 2023 and Initiative picked up a Silver.
UM additionally bagged the Silver for Singapore Media Company of the 12 months, changing Initiative who gained the identical award in 2022. Common McCann picked up a Bronze for Malaysia Media Company of the 12 months, backsliding on its Silver from 2022.
Mediabrands Content material Studio’s Thailand group maintained its Silver from 2022 for Southeast Asia Influencer Advertising Company of the 12 months, and its Malaysia group gained a Silver for Southeast Asia Expertise Improvement Programme of the 12 months—a class which it didn’t win something in 2022.
Mediabrands Content material Studio’s Malaysian group did not defend its Gold for Malaysia Inventive Company of the 12 months, which went to FCB Shout, and took residence the Silver as a substitute. Bala Pomaleh, CEO of IPG Mediabrands Malaysia recevied a commendation for Southeast Asia Company Head of the 12 months.
There have been no winners for Southeast Asia Impartial Company of the 12 months. ADA, which was the winner in 2022 didn’t win any Gold this 12 months. It picked up a smattering of Silvers and Bronzes from numerous nations.
The Secret Little Company maintained its Bronze for Singapore Inventive Company of the 12 months and Gold for Singapore Impartial Company of the 12 months.
The Secret Little Company defending their Gold for Singapore Impartial Company of the 12 months
IDEASXMACHINA’s Troy Jose was awarded Southeast Asia Younger Achiever of the 12 months and Southeast Asia Younger Enterprise Chief of the 12 months went to WE Communications’ Ayden Ong.
Different Gold unbiased company awards went to Happiness, Ampersand Advisory, Propel Manila and M&C Saatchi Efficiency.
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