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Geneva — The United Nations Particular Envoy for Street Security, Jean Todt, has launched the UN International Marketing campaign for Street Security for the primary time in Africa, in Bouaké, Côte d’Ivoire, aimed toward a continent with a number of the world’s most harmful roads.
Todt visited the West African nation from Feb. 29 to March 3 to assist nationwide authorities’ highway security initiatives together with the launch of the worldwide marketing campaign.
“Africa is the continent most affected by highway accidents,” mentioned Todt in a press release.
“But, we have now the prescription to finish the carnage on our roads. Subsequently, I name on nationwide and native authorities, worldwide companions, civil society, and each citizen to take motion to result in an important change in order that highway security turns into a precedence for everybody.”
Underneath the slogan “#MakeASafetyStatement,” the marketing campaign brings collectively celebrities worldwide, together with former Ivorian soccer star Didier Drogba and Senegalese singer, songwriter, and musician Youssou N’Dour.
‘Undertake easy guidelines’
They wish to encourage highway customers to undertake easy, efficient guidelines to maintain their roads secure.
Todt’s go to coincided with the current launch of the International Standing Report on Street Security 2023 from the World Well being Group (WHO) on highway security, highlighting that Africa stays the area most affected by this tragedy.
Based on the brand new WHO report, the figures for victims on African roads proceed to develop, with a mortality fee of 19 per 100,000 folks, in opposition to 7 for each 100,000 folks in Europe.
In Côte d’Ivoire, there are 21 deaths per 100,000 folks. Street crashes are additionally the first explanation for loss of life amongst younger folks aged 5 to 29.
Based on the World Financial institution, highway crash prices characterize 7.8% of Ivory Coast’s GDP.
Throughout his earlier go to to Côte d’Ivoire in Might 2023, Todt and Transport Minister Amadou Koné undertook to step up highway security consciousness initiatives.
The launch of the UN marketing campaign in Africa on March 2 and three is a part of efforts to boost public consciousness of life-saving gestures on the highway.
“This awareness-raising effort will cowl the entire of Côte d’Ivoire. “Because of a world partnership with JCDecaux, the marketing campaign will seem on billboards and in public locations in round 1,000 cities in 80 nations by the tip of 2025,” mentioned the marketing campaign organizers.
This marketing campaign goals to boost consciousness amongst nationwide and native authorities, worldwide companions lively in West Africa, and most of the people, particularly younger folks, on the necessity to make investments extra in highway security.
It goals to convey a few radical change by making mobility and questions of safety central to everybody’s every day issues
First of type in Africa
The occasion is an important step taken by the Ivorian authorities, demonstrating a dedication on the nationwide stage to implement the nationwide “Cease recklessness on the roads” marketing campaign and promote worldwide management by inviting different nations within the area to speculate extra in highway security.
“Gathering accident information is a vital step in direction of a extra knowledgeable and focused strategy to highway security. Correct, up-to-date information is important for understanding traits, figuring out hotspots, and creating insurance policies primarily based on strong proof”, Amadou Koné, the Côte d’Ivoire transport minister, burdened.
Latest bus accidents in Côte d’Ivoire have highlighted the run-down state of Africa’s automobile fleet.
The marketing campaign organizers say that failure to adjust to the Freeway Code and implement penalties are vital causes of accidents. #
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