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His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has permitted the brand new technique and motion plan for Dubai Media (previously generally known as Dubai Media Integrated) at a gathering of the Council held on the Dubai Design District. The motion plan features a detailed timeline for the technique’s implementation.
Aligned with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to boost the media’s position as a companion within the nation’s growth journey, the technique seeks to advance the Council’s goal to foster better creativity within the sector and broaden strategic partnerships to bolster Dubai’s place as a hub for expertise within the trade.
Key targets of the technique embrace doubling the media sector’s contribution to Dubai’s GDP, attracting extra international direct funding, enhancing mental property in native media, nurturing media competencies and expertise, and elevating the participation of nationals within the sector. Moreover, the Council emphasised the necessity to develop strategic partnerships by facilitating better contributions from personal sector firms, which in flip will help the broader growth of the trade inside Dubai.
Sheikh Ahmed mentioned: “Guided by the imaginative and prescient and directives of HH Sheikh Mohammed bin Rashid, we proceed to work to lift the inventive potential of Dubai’s media sector, making certain it produces high-quality content material and retains tempo with the fast international modifications shaping the trade.”
His Highness emphasised the necessity for additional initiatives to consolidate Dubai’s standing as a number one international media hub. He highlighted the significance of an setting that nurtures creativity, encourages collaboration and boosts productiveness. Moreover, forging strategic partnerships to draw investments is essential for strengthening the media financial system and reinforcing Dubai’s position as a hub for growing and empowering trade expertise, he added.
His Highness urged the Council to accentuate efforts to develop new initiatives and programmes that elevate the capabilities of nationwide expertise to contribute to the sector’s growth. He famous that initiatives just like the Mohammed Bin Rashid Scholarship for Emirati Media College students play a vital position in nurturing future media professionals.
Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, mentioned that Dubai Media’s new technique encompasses 21 tasks that might be tracked by way of 117 key indicators. Key targets of the technique embrace upskilling media expertise, forging new partnerships, attracting international investments within the sector, continued growth of cutting-edge infrastructure, and adoption of the newest applied sciences. The brand new technique for Dubai Media may also think about legislative facets to maintain tempo with the modifications shaping the sector. Different core focuses of the technique embrace the excellent evaluation of all content material produced by Dubai Media and the event of e-games, she added.
“Guided by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Dubai Media Council is actively working to speed up the implementation of the brand new Dubai Media technique.
Using an revolutionary method that resonates with the town’s fast growth as a hub for creativity and innovation, we search to lift Dubai’s media competitiveness whereas sustaining its native character,” HE Al Marri mentioned.
The assembly additionally checked out new approaches to boost the Mohammed Bin Rashid Scholarship for Emirati Media College students, which gives full protection of faculty charges. The discussions touched on optimising the scholarship to offer internship alternatives for excellent college students and increasing the pool of its companions to develop internship and coaching prospects. Moreover, the assembly mentioned the targets of the Dubai Movie And TV Fee.
The assembly was attended by Board Members of the Dubai Media Council together with His Excellency Malek Sultan Al Malek, Abdullah Humaid Belhoul, Younis Abdulaziz Al Nasser, Issam Kazim, Mohammed Al Mulla and Amal bin Shabib. The assembly was additionally attended by Her Excellency Nehal Badri, Secretary Common of the Council.
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