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If I requested you to think about a number of meals supply providers, likelihood is you’d consider Seize, Beep, foodpanda, and airasia Superapp.
Effectively, two out of 4 of these names have simply determined to crew as much as supply their providers.
In a press launch right now, airasia Superapp and foodpanda introduced their partnership. With this, customers of the 2 apps may be glad to listen to which you could now discover airasia trip—airasia Superapp’s ride-hailing providers—on the foodpanda app.
Nevertheless, this presently solely appears to be a banner that leads you to the airasia Superapp, and we’re not seeing any integrations but.
In the meantime, foodpanda might be powering airasia Superapp’s meals supply providers, which implies that meals ordered on the superapp will now be delivered by foodpanda riders.
The teamwork doesn’t finish right here, not less than not if Tony Fernandes has something to say about it.
The CEO of Capital A shared that there are numerous extra alternatives airasia Superapp and foodpanda can discover, particularly fee options through BigPay, joint loyalty programmes with airasia rewards, and attainable subscription plans.
We will speculate loads of explanation why this partnership has occurred. For one, it’s most likely cost-saving for airasia handy over the meals supply providers to foodpanda, and foodpanda can now present its customers e-hailing providers, which it had by no means provided earlier than.
On that notice, we nonetheless can’t appear to seek out the ride-hailing service banner on the foodpanda app on the time of writing.
Another publications have already seen a banner on their foodpanda app although that directs them to the airasia app for trip bookings. So, maybe the banner continues to be rolling out in batches.
Specializing in dine-in
Another excuse for this partnership cited within the press launch is that the airasia Superapp’s meals choices will now “transfer in the direction of a dine-in mannequin”.
Mainly, airasia Superapp’s meals part is claimed to transition across the finish of Could to now not supply meals supply however will encourage customers to go to foodpanda as a substitute. However the meals tab will stay to permit customers to make dine-in orders.
In line with Lowyat, airasia meals riders might be shifted to the corporate’s different providers akin to its ride-hailing arm or Teleport, Capital A’s logistics arm.
A final-ditch effort?
It’s simple to take the 2 platforms’ phrase for it and see this partnership as a trigger for celebration. However is that this really the approaching collectively of two iconic family names, or a signifier of how nicely (or not) their enterprise is doing?
To me, this partnership between foodpanda and airasia appears to be their manner of going up towards their greatest competitor, Seize.
Seize gives just about all the pieces that foodpanda does, whereas additionally providing ride-hailing providers in addition to journey options. The airasia app does supply some issues Seize doesn’t, particularly its flights and its Shariah-compliant Ikhlas choices.
However flights apart, Seize is arguably probably the most inclusive superapp within the Malaysian market proper now, and maybe probably the most dependable too. From private expertise, I discovered that airasia trip doesn’t have the identical variety of drivers obtainable, and foodpanda tends to have fewer meals choices, not less than in my space.
Moreover, the entire thought of a superapp to me is that one singular entity is ready to fulfill my varied wants. Having to delegate a part of your service and finally take away that stated service defeats the aim of a superapp.
This simply drives house that airasia’s ambition is now not changing into ASEAN’s superapp however only a journey superapp.
But, I perceive it is sensible logistically and it’s a win-win state of affairs for each events. You may additionally argue that this gives “nice worth, selection, and comfort to all clients”, as Jakob Angele, CEO of foodpanda, stated within the press launch.
Whereas airasia and foodpanda’s collaboration is only a partnership, not a merger, it additionally seems like they’re simply eliminating one another as competitors whereas handing off their duties.
This finally ends up giving customers fewer choices, particularly in the case of meals supply providers. In spite of everything, competitors helps maintain costs low and high quality excessive.
On the finish of the day, I’m simply undecided who this partnership is serving. As harsh as this will sound, it doesn’t appear to be it’s the shoppers, however I’d prefer to be confirmed flawed.
One of many good issues to return out of this partnership seems to be some offers on each the meals supply and ride-hailing fronts.
Whereas these reductions and promotions would possibly tempt some customers to obtain and use these apps, although, these items are solely momentary.
How are each platforms really going to supply dependable, high quality providers that problem that of opponents akin to Seize? Is that even the objective?
Solely time will inform.
- Be taught extra concerning the airasia Superapp right here.
- Be taught extra about foodpanda right here.
- Learn different articles we’ve written about Malaysian startups right here.
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