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Effie Asia Pacific has introduced its shortlist of 107 finalists following 2 rounds of judging. The 2022 finalists originate from 11 APAC territories with Australia and India producing 28 finalists every, adopted by New Zealand (13), Singapore (8) and the Philippines (6). Ogilvy leads amongst company networks with 28 finalists whereas essentially the most shortlisted shoppers are Seize, Mondelez and Procter & Gamble with 9 finalists every.
The 110 judges who deliberated over the instances delivered the decision by way of their scores, which had been submitted confidentially. The ultimate spherical judging was led by Awards Chairwoman Nicole McMillan of Carlton & United Breweries. The eight jury heads are:
- Akira Mitsumasu of Japan Airways
- Dhiren Amin of NTUC Revenue
- Fern Canning of Edelman
- Jane Lin-Baden of Publicis Groupe
- Karl Cluck of TikTok
- Might Ling Chan of KFC Malaysia
- Siew Ting Foo of HP
- Vishnu Mohan of Dept
“This 12 months, we had been capable of additional enhance the variety of panels – with fewer entries being seen at every panel, the jury had extra time to evaluate and talk about the deserves of every case,” stated 2022 Awards Chairwoman Nicole McMillan. “Throughout the board, we’re seeing extra variety when it comes to entries acquired – from non-traditional markets corresponding to Indonesia and Vietnam, in addition to submissions from unbiased companies and shoppers. I’m happy that a few of these entries have additionally made it to the finalist record, and I can’t wait to disclose the total outcomes on the Awards Ceremony.”
The total record of finalists will be accessed beneath or through this hyperlink, and the winners will probably be recognised at an awards ceremony in September.
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