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Apple is unveiling its newest iPhone lineup right this moment on the firm’s annual launch in Cupertino, California, the place the tech big can be anticipated to introduce new Apple Watches, Airpods and different gear.
The occasion is a crucial showcase for Apple, which desires to spur shoppers to improve their older iPhones in favor of its newest units. This 12 months is very necessary on condition that the corporate is struggling to interrupt out of a droop that is led to a gross sales drop in three consecutive quarters.
Here is what to find out about right this moment’s occasion.
What time is the Apple keynote occasion right this moment?
The Apple occasion begins at 10 a.m. Pacific time/1 p.m. Jap time.
The place are you able to watch the announcement?
The occasion will stream dwell on Apple.com, the Apple TV app and YouTube.
When will the iPhone 15 be obtainable for buy?
The Apple iPhone 15 must be obtainable on the market as of September 22, in keeping with Wedbush Securities analyst Dan Ives.
What’s going to the iPhone 15 price?
Apple is predicted to boost the costs of the higher-end iPhones, the Professional and Professional Max.
The present high mannequin, the iPhone 14 Professional, begins at $1,000, whereas the Professional Max begins at $1,100. The iPhone 15 variations of these fashions might price a further $100 to $200, analysts stated.
The query for Apple is whether or not shoppers will shell out $1,200 or extra for an iPhone, though Ives stated the additional options within the top-shelf iPhones “warrants this strategic pricing transfer from Apple.”
What’s new concerning the iPhone 15?
All fashions of the iPhone 15 ought to have the “Dynamic Island” for app notifications — a glance that was launched with final 12 months’s Professional and Professional Max units.
The Professional mannequin is predicted to have some larger modifications, together with an improve to an A17 bionic chip that can enhance pace and efficiency for that telephone, Ives stated in a report. The Professional mannequin additionally ought to have titanium on the sides, relatively than stainless-steel.
“We consider the star of the launch would be the iPhone 15 Professional Max having periscope telephoto lens that considerably boosts the optical zoom functionality,” Ives wrote. “This may permit for 5x-6x optical zoom vs. 3x with the iPhone 14 Professional.”
Is the iPhone charger shifting from Lightning?
Analysts count on Apple to part out its Lightning port cables, which have been rolled out in 2012 with the iPhone 5, due to a mandate from European regulators that each one telephones use the USB-C charging port beginning in late 2024.
Nevertheless, It is unclear whether or not Apple will initially restrict the swap to USB-C to fashions made particularly for the European market or make the change in markets worldwide.
If Apple decides it is time to transfer away from Lightning port cables throughout the globe, the transition is probably not too inconvenient for many shoppers. That is as a result of USB-C cables already are so broadly used on a variety of computer systems, smartphones and different units that many individuals might already personal them.
The shift to USB-C cables might even show widespread since that normal usually costs units extra shortly and likewise affords quicker speeds for knowledge transfers.
What else is Apple saying?
Apart from its new iPhones, Apple additionally usually makes use of the annual showcase to unveil its subsequent era of smartwatches — a product that made its debut practically a decade in the past. The arrival of the brand new iPhones additionally units the stage for the subsequent model of the software program that powers the machine.
That working system, iOS 17, might be obtainable as a free obtain to earlier generations later this month and can embody new options similar to the flexibility to learn a transcription of a message being left on an unanswered name in actual time, with an choice of deciding to speak to the particular person on the road earlier than the voicemail is completed.
Ought to I improve my iPhone?
About 25% of Apple’s 1.2 billion iPhone customers have not upgraded their telephones in 4 years, in keeping with Ives. A few of these 300 million folks with older iPhones could also be questioning if it is time to open their wallets and get a brand new machine this 12 months.
Nonetheless, it may be robust to find out when it is time to retire your outdated telephone and swap to the most recent iPhone, particularly when costs are going up. A lot of that call may rely upon what sort of handset you presently use, with homeowners of newer fashions having much less of a motive to improve, Olivier Blanchard, a analysis director at tech analysis agency The Futurum Group, advised CBS MoneyWatch
“I am not listening to about any wonderful new options,” he stated. “We’re not going to see something tremendous loopy attention-grabbing or totally different, sadly.”
However when you’ve got a smartphone that is older than the iPhone 12, the iPhone 15’s new chip, improved digital camera options and USB-C port might be an enormous step up.
—With reporting by the Related Press.
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