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Bang & Olufsen has launched a web site that allows music lovers to find their very own interactive avatars primarily based on their particular person music style.
Created in partnership with Whats up Monday/Dept, “See your self in sound” invitations folks to hyperlink their Spotify accounts to create a 3D shareable avatar.
The web site generates a outcome that considers “temper, power and groove” by analysing that individual’s prevalent songs, albums and playlists.
See Your self In Sound – B&O from HYPEBEAST on Vimeo.
This evaluation produces the bespoke physique, limbs and equipment of every avatar, with the model claiming that “no two will look the identical”.
This avatar can then be downloaded in movement and shared throughout social media platforms.
For these with out a Spotify account, members can full a questionnaire on the web site.
“See your self in sound” marks the launch of a visible identification for the model, concentrating on a youthful era with a tone of voice that’s “just a little bit extra playful [and] just a little bit extra daring”.
“The following a part of the equation was taking a look at speaking with a youthful viewers,” Paul Collins, Bang & Olufsen’s artistic director, advised Marketing campaign. “Traditionally, we have been speaking to folks which can be clearly skewing just a little bit older.”
Collins mentioned the model took inspiration from Spotify Wrapped and didn’t need to discuss in regards to the product, as an alternative selecting to concentrate on what music does.
The model was additionally impressed by the metaverse with its use of avatars. “We wished to [create] a neighborhood; one thing that portrays folks in a method that nobody else has executed earlier than,” Collins mentioned.
“We additionally wished to push the entire side of: what does an avatar appear to be? As a result of I feel avatars appear to be people, and it is not likely that attention-grabbing. So we wished to make it into one thing that’s quirky and really completely different.”
The work will launch throughout owned social media channels and in-store alongside a worldwide influencer advertising and marketing marketing campaign.
Kamel Ouadi, chief advertising and marketing officer at Bang & Olufsen, mentioned: “Our merchandise have been thought-about one of the best ways to listen to music for nearly a century – one thing we’re very happy with.
“In a world that’s centred on digital interplay, creativity and exploring, it was important to me that Bang & Olufsen makes an area the place our neighborhood can visualise their ardour for music, alongside the method of curating, listening and having fun with it.”
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