Beyoncé declares new album throughout 2024 Tremendous Bowl after Verizon business hints at music drop

Beyoncé introduced Sunday night that she’s dropping a brand new album, minutes after starring in a clue-laden Verizon business about “breaking the web” that aired shortly after the 2024 Tremendous Bowl halftime present. 

The venture, which seems to be a rustic album, will probably be launched on March 29 and was described as “act ii” of the three-act venture that started with Beyoncé’s critically acclaimed “Renaissance” album, which she launched in 2022.

The shock information got here within the type of a grainy video posted to her web site and Instagram account that confirmed a bunch of males in cowboy hats in the midst of a desert ogling an enormous billboard of Beyoncé (additionally in a cowboy hat) posing above the phrases: “TEXAS! HOLD ‘EM.” 

The video ends with Beyoncé previewing a rustic track about Texas, the state during which she was born and raised.

Beyoncé later Sunday night launched two songs from the upcoming album — “Texas Maintain ‘Em” and “16 Carriages” — alongside visualizer movies of the queen in racy Western outfits and a bejeweled cowboy hat.

Her web site printed the observe titles alongside a collection of glamour photographs that includes the famous person in cowboy hats and couture ensembles designed by the likes of Dolce & Gabbana.

Beyoncé hinted she was as much as one thing country-themed by sporting a cowboy hat to the 2024 Grammy Awards, which passed off on Feb. 4. She additionally wore a glittery model of the hat on promotional photographs for her Renaissance World Tour.

Whereas the world’s most Grammy-awarded artist is primarily identified for her conquests within the R&B and pop genres, she has forayed into nation earlier than. 

Beyoncé’s track “Daddy Classes,” off her 2016 album “Lemonade,” was a rustic tune that paid homage to her father. She carried out the track with The Chicks (then the Dixie Chicks) at the 2016 Nation Music Awards, and she or he later launched a remixed model of the track that includes the legendary all-female nation group.

She continues to specific delight in having grown up in Houston and regularly sings concerning the state. The teaser video for this new album contains the lyrics, “This ain’t Texas, ain’t no maintain ’em, so lay your playing cards down down down down.”