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Beyoncé is formally getting into the haircare enterprise.
On Wednesday, the famous person singer introduced that she is launching Cécred on Feb. 20.
“Hair is sacred,” the announcement was captioned, a play on the title of the model.
Beyoncé teased the road with a brief video that includes clips of ladies with all completely different hair textures, together with Beyoncé, styling their hair, in addition to a clip of a younger Beyonce standing apart her hair stylist mom Tina.
It additionally features a clip of Headliners Hair Salon, the Houston hair salon previously owned by Tina Knowles.
“Clearly I grew up in my mom’s hair salon,” Beyoncé says in a separate Instagram put up the place individuals react to the launch. “Welcome alongside my hair journey,” she provides.
Its not clear precisely which merchandise can be bought underneath the road.
This isn’t Beyoncé’s first enterprise enterprise. The singer launched a administration firm, Parkwood Leisure, in 2010 and her clothes line Ivy Park, which launched collections in partnership with Adidas, in 2016.
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