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As President Biden excursions Pennsylvania, his marketing campaign will run a brand new advert selling his dedication to organized labor and attacking the financial insurance policies of former President Donald J. Trump.
The advert options JoJo Burgess, who’s a steelworker and the mayor of Washington, Pa., a small city southwest of Pittsburgh. Mr. Biden is scheduled to talk on Wednesday on the headquarters of the United Steelworkers union in Pittsburgh, the place he’s anticipated to name on his commerce consultant to extend some tariffs on metal and aluminum merchandise from China.
“Donald Trump has proven via his historical past that employees imply nothing to him,” Mr. Burgess says within the advert, a minute-long spot. “Proper now, we’ve got essentially the most pro-American employee president in workplace that we’ve ever had in our historical past.”
The Biden marketing campaign mentioned it was spending within the “mid-six figures” to push the message throughout tv and digital platforms in Pennsylvania, separate from a $30 million advert marketing campaign throughout the foremost battleground states. It hopes the advert will complement information media protection of Mr. Biden’s three-day Pennsylvania go to, which is about to conclude on Thursday in Philadelphia. Profitable the state, the place he narrowly defeated Mr. Trump in 2020, is essential to his re-election technique.
The brand new advert amplifies the argument that Mr. Biden is pursuing in opposition to Mr. Trump on the financial system, accusing the previous president of siding with billionaires over employees. In a speech laying out his tax coverage on Tuesday in Scranton, his hometown, Mr. Biden laid into Mr. Trump.
“He realized the easiest way to get wealthy is to inherit it,” Mr. Biden mentioned of his rival.
Mr. Burgess, a Democrat, was a visitor of Mr. Biden’s on the president’s State of the Union deal with in 2022. He grew to become the primary Black mayor of Washington, Pa., final yr. The Biden marketing campaign mentioned the advert that includes Mr. Burgess would run throughout information packages, in addition to on regional sports activities networks.
The marketing campaign additionally launched a shorter advert with Mr. Burgess for digital platforms. In that advert, Mr. Burgess defends Mr. Biden in opposition to assaults from Mr. Trump and different Republicans on his age and psychological health.
“Whenever you meet him, this man is as sharp as a knife,” Mr. Burgess says of the president. “They don’t have anything else to assault as a result of they will’t assault the issues that he’s doing which are so good for this nation.”
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