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by Atiya Jordan
February 9, 2024
Final 12 months, BROWN GIRL Jane graduated from the 2023 Sephora Speed up model incubation program devoted to constructing a group of progressive, inspirational model founders in magnificence.
Out of greater than 275 candidates, superb perfume model BROWN GIRL Jane was not too long ago topped because the first-ever graduate of the inaugural Sephora Magnificence Grant in partnership with The 15 % Pledge.
On Feb. 3, co-founder and CEO Malaika Jones was captured on video proudly accepting an achievement award on the annual star-studded 15 % Pledge Gala, which happened in Los Angele. She was honored with a clapping ovation earlier than she graced the stage with Artemis Patrick, President of Sephora North America, and Danessa Myricks, Founding father of Danessa Myricks Magnificence. The announcement of the Sephora Magnificence Grant celebrated a ‘shestory’ anchored in heritage, wanderlust, and masterful craftsmanship that’s BROWN GIRL Jane.
“Some nights make this loopy entrepreneurial journey really feel much more rewarding. Nonetheless floating,” Jones captioned a submit on Instagram.
“Thanks to my unbelievably wonderful @sephora household and the trailblazers at @15percentpledge for honoring @itsbrowngirljane with the achievement award at this 12 months’s gala. @taibeau @niafana and I are so extremely grateful and humbled, and we’ve solely simply begun. Eyes ahead, hearts full.”
Based by Jones and co-founders Tai Beauchamp and Nia Jones, BROWN GIRL Jane was bestowed with a $100,000 money prize and a year-long mentorship program that “goals to assist and empower Black-owned status magnificence manufacturers within the US,” in response to a press launch offered to BLACK ENTERPRISE.
The initiative is a rumination of Sephora’s ongoing dedication since doubling its assortment of Black-owned companies and hitting the 15% benchmark in status haircare final 12 months. The key retailer was the primary of its caliber to signal the 15 % Pledge in 2020. Since then, the non-profit has put greater than 600 Black-owned manufacturers on the cabinets with Pledge takers.
Beauchamp, who serves as chief enterprise officer (CBO) at BROWN GIRL Jane, additionally expressed her gratitude to the partnering corporations and emphasised the significance of the model.
“Your dedication will shift beforehand normalized patterns for the higher and extra reflectivity. Thanks! We’re so grateful to be awarded the inaugural #sephora#15percentpledge Magnificence grant as we proceed to bottle award-winning, mood-boosting fragrances that replicate the wealthy tradition of the Diaspora to assist our collective wellness.”
The love didn’t cease there. Beauchamp additionally gave a shout-out to her co-founders and Spelman School sisters for the journey up up to now.
“It took years and years to reach to a spot the place business lastly acknowledges and accepts that inclusivity issues,” she wrote. “To my loves @browngirlmalaika and @niafana, with the highs and lows of life, enterprise, conviction, fatigue, classes, and joys…we’re doing it, Joe! Love to every of you for the imaginative and prescient, fortitude, sleepless nights, and dedication,” she continued.
Final 12 months, BROWN GIRL Jane graduated from the 2023 Sephora Speed up model incubation program devoted to constructing a group of progressive, inspirational model founders in magnificence. The founders launched into a six-month journey studying immediately from business consultants, magnificence model founders, and Sephora leaders and gained entry to a bunch of assets to optimize retail readiness and enhance their model. The model isn’t any stranger to wins, with 22 magnificence awards below its title, together with Innovator of the 12 months by Refinery29.
“At BROWN GIRL Jane, our mission has at all times been to shift tradition’s course and provides voice to each a part of us, to our tales steeped in heritage. This recognition means we’ve touched lives. To anybody who feels unseen — we bottle inspiration for you. To Sephora — we’re grateful to be a vessel. Thanks for reminding us that the long run smells like dwelling,” Malaika Jones wrote on the corporate’s Instagram web page.
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