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Within the blink of a watch, Saint Laurent, Balenciaga, Burberry, Berluti and Balmain popped into an homogenous sans-serif splodge. Minimalist by design, and spurred on by a want to suit digital cellular units, the world of luxurious vogue “rebland” made the world sigh on the sea of sameness.
When Burberry’s new chief artistic officer, Daniel Lee, offered his artistic imaginative and prescient earlier this week (6 February), it was a well-needed breath of contemporary air. With an advanced tackle Burberry’s 1901 equestrian emblem and a return to a extra delicate serif-style font, Lee is conscious about what individuals need. He provides texture and uniqueness, relatively than taking it away. It jogs my memory of Guinness when it selected so as to add extra element to its golden harp.
Just like the knight within the emblem, flying a flag fluttering the Latin phrase prorsum (which means forwards), Lee’s course takes Burberry on a cost. This advert, shot by Tyrone Lebron, blends Burberry’s heritage fantastically with pop pictures, embedding the brand in non-classical compositions.
Nothing says goodbye to Burberry’s sans-serif period like wiping its social media clear (a tactic utilized by Lee beforehand at Bottega Veneta). To date, so good.
Model Burberry
Title “Artistic expression”
Company in-house
Director Tyrone Lebron
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