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Kenny G opened a gathering with a saxophone serenade. Paula Abdul judged an “American Idol”-style expertise contest. “Hamilton” forged members carried out. Lance Bass was there, hanging out. And when Robert Van Winkle, higher generally known as Vanilla Ice, sang his 1990 hit, “Ice Ice Child,” flanked by 10-foot sparklers, he pulled the Sugar Ray frontman Mark McGrath onstage.
This was Cameopalooza 2021, an organization retreat celebrating the meteoric rise of Cameo, an app and web site the place common folks might purchase personalised movies from minor celebrities for as little as $1. Attendees feasted on seafood towers and fondue fountains at an upscale restaurant on the Chicago waterfront and partied into the night time at a Hilton penthouse suite, the place Jack Harlow, a TikTok-famous rapper, carried out a non-public present.
300 Cameo staff danced, took movies and basked of their luck to be part of the Cameo “Fameo” — the corporate’s nickname for its staff and neighborhood of celebrities. They have been on a rocket ship powered by D-list celebrities and pandemic loneliness.
The corporate was getting ready to broaden in each path: crypto artwork, stay occasions, merchandise, worldwide; its co-founder and chief government, Steven Galanis, now 35, was professional at straddling the road between enterprise and pleasure. A former collegiate get together promoter, he shared the life-style of Cameo’s movie star expertise, jet setting between events, sporting occasions and luxurious properties in Miami, Los Angeles, and Chicago. Cameo had simply raised $100 million on the audacious ambition to pioneer the “connection financial system,” touchdown a $1 billion “unicorn” valuation only a few years into its existence.
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