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Malaysia-based built-in automotive e-commerce platform Carsome introduced that it has acquired digital automotive content material platforms WapCar and AutoFun from Tang Web Restricted and its subsidiaries.
Following the completion of the acquisition, Carsome goals to arrange WapCar AutoFun Sdn Bhd (WapCar) as a fully-owned subsidiary of the group in Malaysia.
In a press assertion, Carsome Co-founder and Group CEO Eric Cheng mentioned that the partnership will allow Carsome to seize and serve prospects from their early stage of automotive exploration and produce a extra partaking and enjoyable expertise to the automotive transaction and possession journey.
“We’re thrilled to announce the partnership with WapCar and a staff with seasoned experience within the content material house. We consider our collaboration via content material, know-how and information will increase our capability to carry belief, transparency and option to prospects collectively,” he acknowledged.
This acquisition is the newest that the corporate has introduced in current months, following its acquisition of the varied automotive companies in Southeast Asia. Previous to this, it acquired a majority stake in CarTimes Vehicle in Singapore and accomplished the acquisition of itemizing and content material automotive platform iCar Asia.
Additionally Learn: Ecosystem Roundup: Carsome mentioned to have filed for US IPO; a US$10M fund for women-led Indonesian startups
Previous to the acquisition, WapCar had established its first flagship manufacturers WapCar and AutoFun in 2019. It gives a full vary of content material which covers automotive exploration, transaction, and possession experiences that intention to help prospects and automotive fanatics of their journey. The platform produces, manages, and distributes each Professionally Generated Content material (PGC) and Person Generated Content material (UGC).
In 2021, the platform mentioned that it has distributed on common greater than 1,400 article write-ups and 100 movies on a month-to-month foundation throughout YouTube and TikTok channels, which magnetize hundreds of thousands of consumers throughout the area. As of final quarter of 2021, WapCar had change into one in all most visited auto content material platforms with over 6 million common Month-to-month Energetic Customers (MAU).
It operates plenty of automotive content material web sites and social media channels throughout Malaysia, Indonesia, Thailand, the Philippines and Vietnam.
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Picture Credit score: Carsome
The publish Carsome acquires WapCar, AutoFun to strengthen automotive content material technique appeared first on e27.
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