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Amber Beverage Group has appointed artistic and occasions company Refrain to deal with Moskovskaya Vodka’s world branding.
Refrain has been appointed and not using a pitch and briefed to develop a refresh of Moskovskaya Vodka’s emblem and “model e-book”, a remit spanning visible identification tips and key visuals. The company will even work on the model’s stay advertising and model activation exercise, from conception to design.
Moskovskaya Vodka is triple-distilled in Riga, Latvia, and makes use of conventional strategies, gradual filtered via charcoal and quartz sand. The brand new search for the model will play on the product’s established clean style and flavour whereas “injecting a recent and trendy aesthetic while sustaining distinctive model traits”.
Claire Li, Amber Beverage Group’s world model director vodkas, mentioned: ”We’re delighted to be working with Refrain on our model transformation. The vodka class is in a lot want of reinvigoration and this artistic refresh will firmly set up Moskovskaya as a challenger model, injecting the class with vibrancy and accelerating our progress trajectory.”
Andrew Perrott, managing director of Refrain, added: “We’re seeing an increasing number of world manufacturers coming to us looking for an company that may lead on a broad artistic temporary that reaches far past simply experiential…
“Our enterprise has pushed itself to provide creatives that actually excel for our prospects and we have hit a excessive stage of sophistication. We’re wanting ahead to exploring new creatives ideas in partnership with the group at Amber Beverage Group.”
Refrain mentioned the win comes on the again of progress from “quite a few worldwide manufacturers”.
Amber Beverage Group additionally owns manufacturers together with Rooster Rojo Tequila, The Irishman Whiskey and Cross Keys Gin. It operates within the UK, Baltic States, Germany, Eire, Mexico, Australia and Austria.
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