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by Nahlah Abdur-Rahman
July 8, 2024
Coca-Cola has been the presenting sponsor of Essence Competition since 1995.
Coca-Cola continues to uplift Black girls because the presenting sponsor of the Essence Competition of Tradition (EFOC). The enduring beverage model commemorated the event with a specialty bottle and nonprofit donations.
Since 1995, Coca-Cola has helped energy Essence Fest. Full with immersive panels, engagements, and performances, the competition connects Black men and women nationwide to have a good time the tradition. For EFOC’s thirtieth yr, Coca-Cola additionally launched a particular version bottle to focus on the exceptional anniversary.
In keeping with the beverage large, due to its long-standing relationship with Essence, Coca-Cola stays dedicated to amplifying the voices of Black girls. Charece Williams Gee, a vp on the firm, shared in a press assertion, “The Coca-Cola Firm appears ahead to ESSENCE Competition of Tradition every year as a celebratory second to uplift and empower The Black Girl, the CEO of Her neighborhood,” shared Williams Gee. Our sponsorship of ESSENCE Competition of Tradition permits us to assist and have a good time Her profound affect and cultural contributions whereas fostering a way of neighborhood by thought-provoking conversations, memorable experiences, make-you-dance leisure, and ongoing empowerment.”
Coca-Cola hosted dialogues and motion periods inside its principal sales space all through the four-day occasion. At its eponymous stage, the model and Essence launched the solid of their joint on-line collection, “If Not For My Ladies,” to viewers members. The solid spoke on the present’s themes of friendship and solidarity amongst Black girls forward of its sixth season.
Furthermore, the corporate gave again to the New Orleans neighborhood by donating as much as $30,000 to Vincent’s Vault Meals Pantry. The nonprofit combats meals insecurity, significantly for HBCU college students on the Xavier College of Louisiana.
The charity was highlighted on the Coca-Cola Kickback Kitchen, the place cooking demonstrations had been on full show for company. Additionally, in true vogue, Coca-Cola supplied the refreshments with Smartwater and Merely hydration stations.
In keeping with Coca-Cola, it goals to advertise variety, creativity, and Black excellence by its ongoing assist of Essence Fest.
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