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A brand new charge for Venice day trippers. A looming ban on trip leases in Barcelona. Restrictions on the sale of alcohol in Majorca. At a time when overwhelmed European locations are slapping vacationers with restrictions and costs, Copenhagen is making an attempt a distinct strategy: rewarding guests who act responsibly.
Starting July 15, vacationers who reveal climate-friendly journey habits by taking part within the metropolis’s inexperienced initiatives — together with biking, practice journey and clean-up efforts — might be granted entry to museum excursions, kayak leases, free meals and extra.
“We should flip tourism from being an environmental burden right into a pressure for constructive change,” mentioned Mikkel Aarø-Hansen, the chief govt of Great Copenhagen, the tourism group for the Capital Area of Denmark. An vital step on this transformation, he mentioned, “is to alter how we transfer round on the vacation spot, what we devour, and the way we work together with the locals.”
On common, 81 p.c of shoppers say they wish to act extra sustainably, however solely 22 p.c have modified their habits, in accordance with a 2023 sustainable report by Kanter, a London-based market analysis group. Copenhagen’s new initiative, CopenPay, goals to bridge the hole between the will to behave sustainably and precise habits by making climate-friendly motion a foreign money for cultural experiences.
As an illustration, those that arrive by bike or practice at CopenHill, a man-made ski slope constructed on prime of a brand new waste-management heart, will be capable of go down the rooftop hill at no cost. Different websites will permit guests to volunteer in cleanup efforts. The Nationwide Gallery of Denmark will maintain workshops to show plastic waste into items of artwork, whereas the Copenhagen Surf College will supply a free lunch to surfers who participate in half-hour of seashore cleansing after their surf course. Greater than 20 points of interest might be taking part within the pilot program over the summer season.
“Our imaginative and prescient with CopenPay is to create a ripple impact,” Mr. Hansen mentioned. “We hope that by showcasing the success of this and different initiatives, different cities across the globe might be impressed to search out their option to incentivize extra sustainable tourism habits, finally resulting in a extra sustainable future for everybody.”
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