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Title: Chanikarn Sitthiaree
Origin: Bangkok, Thailand
Locations the place you’ve got lived and labored: Bangkok, Thailand
Pronouns: She/Her
CV:
- BBDO Bangkok, artistic director, 2022-now
- Wunderman Thompson, artistic group head, 2019–2022
- GreynJUnited, copywriter/senior copywriter/artistic group head, 2013–2019
1. How did you find yourself being a artistic?
After graduating faculty, I used to be considering a profession in promoting after I met a good friend who labored at nudeJEH BKK, now GreynJUnited. She supplied me an opportunity to work there, and after experiencing it, I by no means questioned if promoting was the fitting profession selection for me once more.
2. What’s your favorite piece of labor in your portfolio?
My newest work at BBDO Bangkok is The Cleft Choir for Listerine marketing campaign. Whereas there are already many nice campaigns for elevating cash for clefts, we had been excited to obtain this temporary. We aimed to showcase how cleft situations have an effect on a toddler’s each day life past bodily look, however we did not need to strategy it sympathetically. As an alternative, we sought an empowering path to focus on the constructive results of a wholesome mouth.
We highlighted how clefts have an effect on total well being, particularly respiratory, and the way solely surgical procedure can repair this. To lift funds and consciousness, we fashioned a choir of kids who had obtained correct surgical procedure referred to as “The Cleft Choir.” As well as, we used a Thai love tune, “You are My Breath,” to convey a message of affection from cleft youngsters.
To recruit customers for fundraising and singing on TikTok, we launched a recruitment advert as a part of the marketing campaign. We then included the footage of those customers into the ultimate music video.
By way of this marketing campaign, cleft children and customers grew to become empowered, and the youngsters impressed us to do our greatest daily.
3. What’s your favorite piece of labor created by another person?
Whereas I like loads of glorious promoting work, if I needed to decide one, it will be “It is a Tide Advert.” It is merely sensible!
4. What profession did you assume you’d have whenever you had been a child?
From the time I used to be a child, I wished to be a artistic in promoting. (possibly it’s the curse of being born within the 1989s).
5. What sort of scholar had been you?
I used to be not a wonderful scholar, and I hardly studied. I skipped quite a few lessons and broke nearly each college rule. Nevertheless, I used to be extremely enthusiastic about theatre, and it taught me how you can perceive totally different views on people. I imagine this has ready me nicely for a profession in promoting.
6. What actually motivates you?
Nice creativity from artistic spirits.
7. What’s your favourite music / movie / TV present / ebook / different of the previous 12 months, and why?
My favorite film from 2022 is Aftersun as a result of I respect the way it merely portrays the depth of human nature.
8. What makes you actually indignant?
Not getting sufficient sleep.
9. What makes you actually joyful?
Seven hours of sleep.
10. Cat individual or canine individual?
I’ve 4 cats in my residence, however I like canines too.
11. Early riser or night time owl?
Night time Owl.
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