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(From left to proper) Clive Chow, Chief Working Officer, The Membership ; Dhruv Johri, Head of Industrial – Hong Kong, MoneyHero Group; Shravan Thakur, Chief Industrial Officer, MoneyHero Group; Monita Leung, CEO, Digital Ventures, HKT; Rohith Murthy, Chief Govt Officer, MoneyHero Group, PingKee Wong, Partnerships Lead, Creatory; Susanna Lee, Member of the Board of MoneyHero Group; Vivian Chan, Partnerships Lead, Creatory; Terri Yang, Chief Development Officer, Digital Ventures, HKT; Pinky Liu, Head of Development Advertising and marketing, MoneyHero; Anthony Lam VP Enterprise Improvement and Partnerships, The Membership, announce the collaboration to spice up Hong Kong’s creator economic system.
Constructing upon MoneyHero Group’s long-standing relationship with The Membership, this collaboration marks a major milestone for Creatory because it expands its presence in Hong Kong. The collaboration with The Membership will allow Creatory to supply influencer advertising and marketing options exterior of non-public finance and broaden into new areas of journey, wellness, expertise, loyalty and way of life sectors. On the similar time, The Membership can leverage Creatory’s intensive community of content material creators to advertise, amongst others, its manufacturers and merchandise.
Launched in 2019 as a devoted affiliate internet marketing platform empowering private finance content material creators to monetize their affect, Creatory has grown to grow to be one in every of MoneyHero Group’s flagship manufacturers, producing income of US$13.7 million for the complete 12 months of 2023 and contributing 17 % of Group income[1].
“We’re excited to deepen our collaboration with The Membership following its strategic partnership with MoneyHero in 2023. This collaboration extends Creatory’s influencer advertising and marketing companies to the broader Hong Kong neighborhood and unlocks new alternatives for our creators to monetize their affect. Over the previous few years, Creatory has established itself as a trusted model by way of sturdy partnerships with top-tier monetary establishments. This strategic transfer permits us to bridge content material creators with a wider array of manufacturers, fostering collaboration and progress throughout new domains. We’re excited to cleared the path in shaping the way forward for influencer advertising and marketing and empowering creators to thrive,” mentioned Rohith Murthy, Chief Govt Officer of MoneyHero Group.
“At The Membership, we associate with our retailers by offering charming experiences to attach our Membership Members. We’re thrilled to affix forces with Creatory and co-create impactful engagements by way of related goal audiences with Creatory’s social media experience and our intensive community of way of life choices. By way of this collaboration, we intention to resonate higher with our Membership Members.” mentioned Monita Leung, Chief Govt Officer, Digital Ventures of HKT.
Hong Kong has a extremely internet-savvy inhabitants, and types are leveraging the facility of influencer advertising and marketing for progress. Analysis[2] discovered that content material creators in Hong Kong noticed the second fastest-growing month-to-month recurring income globally. Over 57 %[3] of Hong Kong customers have bought merchandise endorsed by content material creators, illustrating the colourful creator economic system in Hong Kong. Creatory’s collaboration with The Membership uniquely positions Creatory to achieve new buyer segments and drive enterprise progress.
Hashtag: #MoneyHeroGroup
The issuer is solely answerable for the content material of this announcement.
About MoneyHero Group
MoneyHero Group (NASDAQ: MNY), previously often known as Hyphen Group or CompareAsia Group, is a market chief within the on-line private finance and digital insurance coverage aggregation and comparability sector in Higher Southeast Asia. The Firm operates in Singapore, Hong Kong, Taiwan, the Philippines, and Malaysia with respective manufacturers for every native market. Its model portfolio consists of B2C platforms MoneyHero, SingSaver, Money101, CompareHero, Moneymax, and Seedly, in addition to the B2B platform Creatory. MoneyHero presently manages 279 industrial associate relationships and companies 8.7 million Month-to-month Distinctive Customers throughout its platform for the 12 months ended December 31, 2023. The Firm’s backers embody Peter Thiel—co-founder of PayPal, Palantir Applied sciences, and the Founders Fund—and Hong Kong businessman, Richard Li, the founder and chairman of Pacific Century Group. To be taught extra about MoneyHero and the way the revolutionary fintech firm is driving APAC’s digital economic system, please go to www.MoneyHeroGroup.com.
About Creatory
Creatory, a subsidiary of MoneyHero Group (NASDAQ: MNY), is a B2B2C platform that connects content material creators with monetary establishments and permits them to monetize their affect. It presents an answer to content material creators in Asia to connect with earnings incomes alternatives and associate with the manufacturers and merchandise that greatest align with their values and private model. To be taught extra about Creatory, please go to https://creatory.biz/
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