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CURLS, essentially the most acknowledged pure hair care model in North America, the textured hair aisle, and the multicultural group, is worked up to announce the launch of its 2023 Hair Development Launch TRANSLATE: a compilation of outlined hair textures, kinds, and angles utilizing cornrows, braids and plenty of curls to create 5 elevated, consciously curated but versatile hairstyles utilizing CURLS excessive efficiency styling merchandise. This assortment is actually designed to empower ladies with textured hair to talk their reality and categorical themselves by means of their hair.
“Our hair is an announcement of who we’re,” mentioned Mahisha Dellinger, Founding father of CURLS. “It’s a mirrored image of our heritage, our tradition, and our id. We created a marketing campaign that empowers Black ladies to embrace their individuality and categorical themselves confidently by means of their hair. WE are tastemakers, WE are trendsetters.”
The launch will kick off with a marketing campaign video to introduce TRANSLATE and inform the story of how this portfolio of hairstyles and merchandise had been thoughtfully designed with a daring perspective to connect with the CURLS client and empower them to talk their reality. The launch will additional come to life throughout natural social media which can unveil every new type main as much as the massive reveal on Monday, March 27th with the CURLS Purchasing Community. The stay digital procuring occasion will function award-winning movie star stylist, Johnny Wright – who counts former First Girl Michelle Obama amongst his clientele – through which he’ll stroll by means of easy methods to recreate the hairstyles featured inside TRANSLATE utilizing CURLS. Register to attend HERE.
The 5 hairstyles within the TRANSLATE assortment are every named to precise CURLS’ perspective on the spirit and great thing about black ladies now, 20 years in the past on the founding of CURLS, and eternally. The hairstyles and merchandise are as follows:
- EMPOWERED: A hanging coiffure that includes a braided Bantu knot crown supported by a buzz minimize on either side. Lengthy face-framing braids hold elegantly, and cowrie shells and gold bands add the ultimate contact.
- CAPTIVATING: An easy excessive bun with managed texture, excellent for a refined, stylish look day or night time.
- RESILIENT: A tribute to the rebounding spirit of girls, this coiffure options outlined cornrows fanning again in the direction of a halo twist. Thicker braids hold effortlessly down the facet of the face, past the backdrop of a textured blunt minimize.
- CONFIDENT: A mix of easy textured hair on either side, with outlined cornrows climbing as much as the crown of the top resulting in cascading curls and easy quantity.
- READY: This type equipment consists of every thing ladies want to guard their scalp and hair and keep prepared, whether or not they’re sporting facet bangs or braids.
Every coiffure within the TRANSLATE assortment comes with a specifically curated equipment of CURLS merchandise to assist ladies recreate the have a look at residence, together with leave-in conditioners, styling gels, and extra. Moreover, every equipment comes with a free CURLS Edge Brush or Texture Turban.
Make sure that to take a look at the CURLS Purchasing Community Occasion to see TRANSLATE come to life on Monday, March 27thregister HERE to attend. To study extra about CURLS and all that Mahisha Dellinger is doing to amplify TRANSLATE, go to curls.com and @CURLS and @Mahisha_Dellinger on Instagram.
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