Dentsu has introduced the appointment of Narayan Devanathan as president and chief technique officer, South Asia.
In his new function, Devanathan is entrusted with the duty of executing the community’s technique to ship industry-defining consumer options on the intersection of selling, expertise, and consulting.
His mandate contains bringing collectively the technique and planning groups throughout varied crucial practices together with artistic, media, and buyer expertise (CX). Additional, Narayan can even arrange and run the enterprise transformation, sustainability consulting, improvements, startup development partnerships, professional alliances, and information verticals throughout the group.
He’ll report back to Harsha Razdan, CEO, South Asia, Dentsu.
Devanathan who can also be the chief technique and communications officer for Nationwide Basis for India, rejoined Dentsu in June 2023 as group chief strategic officer after leaving in 2022. Devanathan had been at Dentsu prior since 2011 in varied capacities, together with chief consumer officer, govt vp, nationwide planning director, group govt and technique officer, and president of technique and integration. In a profession spanning over 28 years, he has additionally labored with R Okay Swamy BBDO and Ogilvy, amongst others.
Talking of the appointment Harsha Razdan mentioned, “Dentsu stands as an unparalleled powerhouse of creativity, innovation, and distinctive expertise. Our purpose is to boost our buyer focus, adaptability, and inventiveness as we embark on the following section of our development journey. We aspire to be the first alternative for purchasers in search of progress for themselves and their prospects in advertising and marketing, expertise, and consulting. Narayan’s appointment seamlessly aligns with our international strategic imaginative and prescient. He has confirmed himself to be a useful asset at dentsu – a exceptional particular person, a distinguished chief, and an impressive skilled. I wholeheartedly welcome Narayan to his new function.”
Devanathan added, “As somebody who began off as a copywriter a few years in the past, I’ve by no means forgotten the unparalleled energy of creativity to unravel issues and unlevel the taking part in area. At dentsu, we’re now bringing that energy to create constructive change for corporations and society. It begins with reminding our individuals of the facility of a various collective and re-arming ourselves with new methods to gather and join dots throughout the enterprise spectrum. And within the course of, we’re placing down three easy rules: have wonderful enjoyable, do the suitable factor, don’t accept the established order. I’m excited as I used to be on the primary day of my first job to do all the above, in partnership with Harsha, all of our fantastic individuals, our purchasers, and our companions. We’re the longer term we wish to create.”
This story has been amended for accuracy functions because it was initially reported Devanathan had rejoined Dentsu after two years away. He in truth, rejoined in June 2023, however now assumes a brand new function.