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Dentsu Inventive India has received the built-in artistic mandate for American fried hen restaurant chain – Popeyes. The account was received following a multi-agency pitch. The company’s Gurugram workplace will deal with the account. Popeyes has 33 shops in 11 cities in India thus far.
Gaurav Pande, government vice chairman and enterprise head, Popeyes India, stated, “We had been impressed by Dentsu Inventive’s strategic imaginative and prescient and artistic acumen through the pitch course of. Their understanding of our model ethos, the Indian tradition and their potential to translate it into share-worthy campaigns stood out. We’re assured this collaboration will convey a recent perspective to our advertising and marketing efforts in India.”
Ujjwal Anand, managing accomplice – North, Dentsu Inventive India, stated, “Popeyes has a cult standing on the earth, and we’re excited to accomplice with them of their journey in India. We hope to construct on the model’s legacy and naturally, the loopy love.”
Pleasure Mohanty, chief artistic officer – North, Dentsu Inventive India, added, “Profitable the pitch is nice, however successful the hearts and minds of Indian foodies goes to take some work. And we’re prepared for it! The probabilities to embed Popeyes in desi popular culture have already got us pumped. So, it is solely going to get extra fascinating from right here.”
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