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Purple Bull co-founder and F1 group proprietor, Dietrich Mateschitz, has died on the age of 78.
The Austrian entrepreneur turned the caffeinated canned drink into one of many world’s best-known manufacturers. The vitality drink’s slogan “Purple Bull provides you wings” and different advertising campaigns revolve round excessive sports activities and are synonymous with energetic youthfulness.
Mateschitz had a web value of roughly $20 billion in response to Forbes. He and Thai businessman Chaleo Yoovidhya based Purple Bull in 1984, bought their first vitality drinks in Austria three years later, and expanded into the US in 1997. Yoovidhya died in 2012.
What you need to know
- Greater than 9.8 billion cans of Purple Bull have been bought globally final yr, up by round 24% through the prior yr, in response to the corporate’s web site.
- Group revenues elevated by an identical share to €7.8 billion. The corporate employed over 13,600 individuals on the finish of final yr.
- The inspiration for the vitality drink got here to Mateschitz throughout his travels in Thailand as a advertising director for a toothpaste maker now owned by Procter & Gamble.
- The Purple Bull billionaire additionally constructed up an unlimited sports activities empire that ranged from System 1 racing groups to soccer golf equipment.
- The Purple Bull community of soccer golf equipment contains Austria-based Purple Bull Salzburg, Germany-based RB Leipzig, and the New York Purple Bulls.
- Mateschitz acquired into the System 1 automotive racing collection within the Nineties, purchased the Jaguar racing group in 2004 and entered the next season below the Purple Bull title.
- With Sebastian Vettel on the wheel, Purple Bull Racing received each F1 championships — for drivers and constructors — for 4 years between 2010 and 2013.
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