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Direct Line is to launch on worth comparability web sites, for the primary time within the insurance coverage model’s historical past.
It has advised prospects for years that it isn’t on comparability web sites, however asserting the change on Wednesday, Direct Line mentioned that worth comparability web sites are visited by 90% of customers when deciding on their insurance coverage.
Direct Line mentioned it should launch on worth comparability web sites with a brand new suite of motor insurance coverage merchandise, scheduled to be out there “in the end”.
The insurer mentioned this can improve selection and broaden the product vary out there for customers, making it extra handy for them to purchase insurance coverage by way of their most well-liked methodology.
The brand new merchandise can be particularly designed for worth comparability web sites, with totally different cowl ranges and options to the Direct Line motor insurance coverage providing out there to prospects shopping for their cowl instantly from the insurer.
Adam Winslow, chief government officer of Direct Line Group, mentioned: “We’re thrilled to launch Direct Line branded insurance coverage merchandise on worth comparability web sites, reinforcing our ambition to be the insurer of selection for purchasers.
“This marks a brand new chapter in our mission to make insurance coverage easy and accessible for everybody.
“Our presence on these platforms, alongside our highly effective direct gross sales providing, will allow us to achieve much more prospects as we ship the trusted safety and repair that Direct Line is famend for.
“Placing our strongest model, Direct Line, on worth comparability web sites the place we all know there’s a receptive viewers will see Direct Line shaking up the motor insurance coverage market as soon as once more.”
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